Ep 80: Building Little Moons: From 80% Ready to a Multi-Million Pound Empire

About this episode

Vivien Wong shares her journey of building Little Moons into a beloved brand while discussing the challenges and strategies involved in entrepreneurship.

From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle. Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love. In this episode, we cover: Building a career and brand foundation from scratch Knowing which advice to take and which to ignore Creating the Little Moons brand identity Managing explosive growth with effect  Bringing in investment without losing the soul of your brand If you're a founder who's overwhelmed by the pressures of starting, this…

People in this episode

Host: Rochelle Humes

Guest: Vivien Wong

Topics covered

• building a brand
• entrepreneurship
• product quality
• investment
• growth management
• sibling dynamics

Keywords

• Little Moons
• mochi ice cream
• entrepreneurship
• brand identity
• investment
• growth
• 80% rule

Mentioned in this episode

Organizations: Little Moons

Places: UK

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