Diageo: Why Luxury Brands Don't Have To Be Boring
From Leap into Luxury by Natalie Lennon & MJ Evely
July 1, 2025 · 35 min · Season 3 · Episode 1
About this episode
The episode discusses the evolution of luxury marketing with a focus on creativity and consumer expectations.
In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury. The traditional, buttoned-up approach to luxury marketing is changing. As consumer expectations evolve, there's a growing necessity for luxury brands to embrace more imagination and fun in their brand storytelling. Natalie, MJ, and Andre discuss balancing exclusivity with a...
People in this episode
Hosts: Natalie Lennon, MJ Evely
Guest: Andre Bogues
Topics covered
- luxury marketing
- brand storytelling
- consumer expectations
- creativity in luxury
- exclusivity
Keywords
- luxury brands
- marketing
- creativity
- consumer expectations
- brand storytelling
Mentioned in this episode
Organizations: Diageo
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