Shangri-La: Breaking the Fourth Wall of Luxury

About this episode

Natalie and MJ discuss with Laura Baker how luxury brands are creating genuine emotional connections beyond perfection.

In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...

People in this episode

Hosts: Natalie Lennon, MJ Evely

Guest: Laura Baker

Topics covered

• luxury branding
• emotional connections
• social media
• creator collaborations
• user-generated content

Keywords

• luxury brands
• emotional connections
• social media
• user-generated content
• creator collaborations

Mentioned in this episode

Organizations: Shangri-La, IHG

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