EssilorLuxottica: The Art of Experiential Luxury

About this episode

The episode discusses the evolving role of experiential marketing in the luxury sector with insights from Alisia Devletouglou of EssilorLuxottica.

In this episode of LEAP Into Luxury, Natalie and MJ are joined by Alisia Devletouglou, Brand Manager at EssilorLuxottica, to explore the evolving role of experiential marketing in the luxury sector. With a background spanning Dior Fragrances and global eyewear brands like Ray-Ban and Oakley, Alisia brings a cross-category perspective on creating impactful brand experiences. The conversation unpacks how experiential marketing has shifted from one-off events to a core strategic pillar, driven b...

People in this episode

Hosts: Natalie Lennon, MJ Evely

Guest: Alisia Devletouglou

Topics covered

• experiential marketing
• luxury sector
• brand experiences
• marketing strategy
• cross-category perspective

Keywords

• experiential luxury
• marketing
• brand manager
• luxury brands
• strategic marketing

Mentioned in this episode

Organizations: EssilorLuxottica, Dior Fragrances, Ray-Ban, Oakley

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