Episode 65: The Truth About Branding Small Business Owners Need to Hear

About this episode

Jennifer Kok and brand strategist Shayne Mackey discuss the true essence of branding for small business owners and the importance of foundational work.

If you think branding is just a logo, a color palette, or a website, this episode will completely shift how you see your business. In this conversation, Jennifer sits down with brand strategist Shayne Mackey to unpack what a brand really is, why most small business owners skip the most important foundational work, and how poor positioning—not marketing—is often the reason growth stalls. You’ll learn why niching down creates profitability, how to stop chasing shiny marketing tactics, and why t...

People in this episode

Host: Jennifer Kok

Guest: Shayne Mackey

Topics covered

• branding
• small business
• marketing
• profitability
• niching down

Keywords

• branding
• small business
• growth
• marketing tactics
• positioning

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