The AI strategy behind one of the world’s most iconic luxury hotel brands

The AI strategy behind one of the world’s most iconic luxury hotel brands

From Marketing in the Madness by Marketing in the Madness

March 17, 2026 · 15 min · Episode 107

About this episode

This episode explores how Langham Hospitality Group is leveraging AI to enhance guest experiences while maintaining a human touch.

Artificial intelligence is transforming hospitality but how can luxury brands use AI without losing the human touch? In this episode recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Sean Sear, SVP of Strategy, Technology & Innovation at Langham Hospitality Group, to explore how one of the world’s most historic luxury hotel brands is embracing AI to create better guest experiences. From AI-powered booking assistants to staff training tools and data-driven strategy platforms, Sean shares how Langham is building a “family of AIs” designed to increase bookings, empower hotel staff and deliver truly personalised luxury hospitality. They also discuss why successful AI adoption starts with defining the right business problem, how to balance startup innovation with enterprise technology, and why data is the foundation of any effective AI strategy. If you’re interested in AI in hospitality, luxury hotel innovation, digital transformation or how brands can implement AI across large organisations, this conversation is packed with insights. 00:00 - Introduction from Shoptalk Luxe01:15 - The history and innovation legacy of Langham Hospitality Group02:25 - Why…

People in this episode

Host: Katie Street

Guest: Sean Sear

Topics covered

  • AI in hospitality
  • luxury hotel innovation
  • digital transformation
  • AI strategy
  • guest experience

Keywords

  • artificial intelligence
  • luxury hospitality
  • AI-powered booking
  • data-driven strategy
  • staff training tools

Mentioned in this episode

Organizations: Langham Hospitality Group

Places: Abu Dhabi

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