Formula 1 Marketing
From Marketing Talks by OSB by Jessy Kfoury Aoun
September 15, 2025 · 12 min · Season 4 · Episode 6
About this episode
This episode explores how Formula 1 excels in branding and fan engagement through innovative strategies and partnerships.
Ready to see how F1 is dominating the branding and fan engagement game? 🌟🚥 From cutting-edge digital innovation to unforgettable immersive experiences, they're truly racing ahead! We were thrilled to have Joya Farah, a Senior Marketing student at OSB, deep-dive into F1's strategic brand partnerships and the massive "Netflix effect." She even touched on the anticipated F1 movie, set for release in summer 2026! Don't miss out – discover why F1 is the ultimate leader in sports marketing. Tune in now! 🏎️🏁 #F1 #SportsMarketing #Branding #DigitalInnovation #ImmersiveExperience #AUB #OSB #JessyGrades #Formula1 #F1Movie #NetflixEffect #BradPitt #LouisVuitton #LewisHamilton #Marketingpodcast
People in this episode
Host: Jessy Kfoury Aoun
Guest: Joya Farah
Topics covered
- F1 marketing
- branding
- fan engagement
- digital innovation
- immersive experiences
- strategic brand partnerships
Keywords
- Formula 1
- F1 marketing
- sports marketing
- digital innovation
- immersive experiences
- Netflix effect
- F1 movie
Mentioned in this episode
Organizations: OSB, Netflix, Louis Vuitton, F1
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