The Rise of Social Commerce
From Marketing Talks by OSB by Jessy Kfoury Aoun
September 1, 2025 · 12 min · Season 4 · Episode 4
About this episode
This episode discusses the impact of social commerce on shopping habits, featuring insights from guest Farah El Hibri.
Social commerce who?… Oh, just the $1.3 trillion industry changing how we shop 🛍️ In this episode, we’re breaking down how platforms like TikTok, Pinterest, and even WhatsApp are turning your scroll into a sale. From live shopping to shoppable vids, creators are the new storefronts—let’s talk about it with our special guest, Farah El Hibri, a senior marketing student at OSB. 🎧 Tune in to “The Rise of Social Commerce – From Scroll to Sale”! #SocialCommerce #TikTokShop #CreatorEconomy #DigitalMarketing #EcommerceTrends #InfluencerMarketing #ScrollToSale #PodcastTalks #GenZShopping #jessygrades #OSB #AUB #Marketingpodcast
People in this episode
Host: Jessy Kfoury Aoun
Guest: Farah El Hibri
Topics covered
- social commerce
- ecommerce
- digital marketing
- influencer marketing
- Gen Z shopping
Keywords
- social commerce
- TikTok Shop
- creator economy
- digital marketing
- ecommerce trends
- influencer marketing
- scroll to sale
Mentioned in this episode
Organizations: OSB, TikTok, Pinterest, WhatsApp
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