Labubu's Virality
From Marketing Talks by OSB by Jessy Kfoury Aoun
August 18, 2025 · 10 min · Season 4 · Episode 2
About this episode
This episode explores the marketing strategies behind the viral success of Labubu with guest Shirin Khalaf.
Exploring the fascinating rise of Labubu! 🎧 Our new podcast dives into the marketing magic behind its viral success with Shirin Khalaf, marketing student at OSB. Tune in to uncover the strategies that made this little monster a global phenomenon! #Labubu #MarketingPodcast #Virality #CaseStudy #PopMart #ToyMarketing #DigitalMarketing #ConsumerBehavior #NewEpisode #jessygrades #OSB #AUB
People in this episode
Host: Jessy Kfoury Aoun
Guest: Shirin Khalaf
Topics covered
- virality
- marketing strategies
- consumer behavior
- case study
- digital marketing
Keywords
- Labubu
- viral success
- marketing magic
- PopMart
- toy marketing
- digital marketing
- consumer behavior
Mentioned in this episode
Organizations: OSB, AUB, PopMart
Products: Labubu
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