Programmatic Advertising
From Marketing Talks by OSB by Jessy Kfoury Aoun
September 19, 2024 · 19 min · Season 3 · Episode 8
About this episode
This episode explores the impact of programmatic advertising on digital marketing with insights from Yara Dally.
🎙️ Dive deep into the world of programmatic advertising and discover how it's revolutionizing the way we reach our target audiences. Yara Dally, Senior Programmatic & E-Com @GroupM-WPP, reveals how programmatic advertising is unlocking the Future of Digital Marketing... Listen now! #ProgrammaticAdvertising #DigitalMarketing #AdTech #Automation #Targeting #RealTimeBidding #DataDrivenMarketing #FutureOfMarketing #Podcast #ListenNow #marketingpodcast #marketingtalks #osb #aub #jessygrades
People in this episode
Host: Jessy Kfoury Aoun
Guest: Yara Dally
Topics covered
- programmatic advertising
- digital marketing
- target audiences
- ad tech
- automation
- real-time bidding
- data-driven marketing
Keywords
- programmatic advertising
- digital marketing
- ad tech
- automation
- targeting
- real-time bidding
- data-driven marketing
Mentioned in this episode
Organizations: GroupM-WPP
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