Taylor Swift Music Marketing
From Marketing Talks by OSB by Jessy Kfoury Aoun
August 11, 2025 · 14 min · Season 4 · Episode 1
About this episode
This episode explores the marketing strategies behind Taylor Swift's success in the music industry.
Step into the marketing genius behind Taylor Swift's record-breaking music! In this episode, we unpack the brilliant strategies that made Swift a global phenomenon and a multi-billion-dollar global sensation—from surprise songs and personalized stops to viral fan engagement and strategic merch drops. Our guest, Lynn Ramadan, a Senior Marketing student at OSB and President of the AUB Business Student Society, joins us to reveal how Taylor Swift's sharp business acumen has enabled her to stay at the forefront of the music industry for two decades. Don't miss this compelling blend of pop culture and smart marketing insights! #TheErasTour #TaylorSwift #ArtistMarketing #MusicMarketing #BrandStrategy #PopCultureMarketing #OSB125 #OSBAUB #JessyGrades #Marketingpodcast
People in this episode
Host: Jessy Kfoury Aoun
Guest: Lynn Ramadan
Topics covered
- music marketing
- pop culture
- business strategy
- fan engagement
- artist branding
Keywords
- Taylor Swift
- music marketing
- brand strategy
- fan engagement
- merch drops
Mentioned in this episode
Books & works: Taylor Swift
More episodes of Marketing Talks by OSB
- PR Crises 2025 · January 5, 2026 · 17 min
- Marketing in 2026 · January 5, 2026 · 13 min
- Formula 1 Marketing · September 15, 2025 · 12 min
- Influencer Marketing, rise or fall? · September 8, 2025 · 13 min
- The Rise of Social Commerce · September 1, 2025 · 12 min
- Successful Brand Collabs 2025 · August 25, 2025 · 16 min
Explore listener stats, chart rankings, contacts and more on the Marketing Talks by OSB podcast page.