#104 Importing Foreign Content & Experiences

About this episode

The episode discusses the challenges and opportunities of importing foreign content into China and the evolution of the Chinese audience.

Send us Fan Mail Despite China's reputation for having difficulty selling cultural products due to local regulations and the audience's taste, some do manage to bridge the Chinese audience with international content. Where do such opportunities lie, and how has the Chinese audience evolved over the years? Featuring - Marion Bertagna: MB Projects - Founder & Director - Sun Wenxin (aka Yoyo): Global Concert Organizer To go further - Middle Earth episode #87 How local government & found...

People in this episode

Guests: Marion Bertagna, Sun Wenxin

Topics covered

• foreign content
• cultural exchange
• Chinese audience
• international content
• cultural products

Keywords

• China
• cultural industry
• foreign content
• audience evolution
• cultural products

Mentioned in this episode

Organizations: MB Projects

More episodes of Middle Earth - China’s cultural industry podcast

• #111 - Are filmmakers still going to have a job? The latest on Chinese A.I. filmmaking's leapfrog advance · December 24, 2025 · 49 min
• #110 How Chinese cities are reinventing themselves after the urban boom · October 8, 2025 · 50 min
• #109 How Chinese stories are going to the Cannes Festival · May 24, 2025 · 41 min
• #108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s · April 8, 2025 · 34 min
• #107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office · February 28, 2025 · 33 min
• #106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote) · January 22, 2025 · 60 min