
Lacy Brown on Why Taking Risks Is Worth It
From Minutes with Marcia B. | Multifamily Podcast from Apartments.com by Apartments.com
January 13, 2025 · 35 min · Episode 16
About this episode
Lacy Brown discusses the impact of AI in leasing and the importance of taking risks in property management.
How would renters react to an AI-based leasing agent? Lacy Brown of Case & Associates shares the surprising results of a venture into artificial intelligence. She catches Marcia B. up on the latest from the Oklahoma-based property management company where Marcia began her career. The two discuss the passion driving onsite teams and why it’s important to be daring.
People in this episode
Host: Marcia B.
Guest: Lacy Brown
Topics covered
- artificial intelligence
- leasing agents
- property management
- risk-taking
- onsite teams
Keywords
- AI leasing agent
- property management
- risk-taking
- Case & Associates
- onsite teams
Mentioned in this episode
Organizations: Case & Associates
Places: Oklahoma
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