
Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
From Mobile Games Playbook by Liftoff
August 14, 2025 · 31 min · Season 1 · Episode 64
About this episode
This episode explores Liftoff’s new AppRefinery platform and its insights into consumer app engagement strategies.
This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform. Building on the success of GameRefinery, AppRefinery offers deep insights into the strategies driving engagement across over 20 consumer app verticals. We've just launched a brand new listener survey, and your feedback is invaluable in helping us make The Mobile Games Playbook even better. We want to know what you enjoy, what you'd like to hear more of, and how we can continue to bring you the most in...
Topics covered
- AppRefinery
- consumer apps
- engagement strategies
Keywords
- Liftoff
- GameRefinery
- listener survey
Mentioned in this episode
Products: AppRefinery, GameRefinery, The Mobile Games Playbook
More episodes of Mobile Games Playbook
- Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado · December 16, 2025 · 43 min
- Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova · November 27, 2025 · 30 min
- Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura · October 30, 2025 · 27 min
- Episode 63: Award-winning insights - Our 2025 Mobile AppDev Awards winners · June 26, 2025 · 40 min
- Episode 62: Profit from Play - The top monetization trends in the Mobile Games market · February 20, 2025 · 33 min
- Episode 61: Looking Forward - What we expect to dominate mobile gaming in 2025 · January 9, 2025 · 43 min
Explore listener stats, chart rankings, contacts and more on the Mobile Games Playbook podcast page.