Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova

About this episode

Saikala Sultanova joins Jon Jordan to discuss mobile growth marketing, focusing on user acquisition strategies and the importance of structured testing processes.

Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding us through these crucial aspects of mobile games development is industry expert Saikala Sultanova. Saikala, accompanied by host Jon Jordan, will break down the importance of structured processes in UA, including effective methods for testing and pilot testing to drive success. We’ll also explore the transferable skills and experiences UA professionals gai...

People in this episode

Host: Jon Jordan

Guest: Saikala Sultanova

Topics covered

• mobile growth marketing
• user acquisition
• testing
• pilot testing
• transferable skills

Keywords

• mobile games
• industry expert
• structured processes

Mentioned in this episode

Products: the Mobile Games Playbook

Books & works: Mastering Mobile Growth Marketing - Testing

More episodes of Mobile Games Playbook

• Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado · December 16, 2025 · 43 min
• Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura · October 30, 2025 · 27 min
• Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps · August 14, 2025 · 31 min
• Episode 63: Award-winning insights - Our 2025 Mobile AppDev Awards winners · June 26, 2025 · 40 min
• Episode 62: Profit from Play - The top monetization trends in the Mobile Games market · February 20, 2025 · 33 min
• Episode 61: Looking Forward - What we expect to dominate mobile gaming in 2025 · January 9, 2025 · 43 min