Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
by Chelsea Petersen & Kayla Fox
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95. Your Q4 Marketing Runway
Oct 13, 2026
48m 12s
94. Your Life is Not Too Boring to Be Content
Oct 6, 2026
40m 09s
93. Your Overthinking Content Spiral Ends Here
Sep 29, 2026
49m 25s
92. Can’t Get Out of a Content Slump? How to Show Up When Life Is Hard
Sep 22, 2026
42m 50s
91. If We Were Your Social Media Managers, This is What We’d Do
Sep 15, 2026
39m 29s
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- 🇺🇸United States · MarketingHOME#7628K to 146K
- 🇳🇴NO · Marketing#12859 to 310
- 🇫🇮FI · Marketing#13742 to 223
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28K to 147K🎙 ~2x weekly·92 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
56K to 294K🇺🇸100% - Active Followers
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31K to 162K
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/13/26 | 95. Your Q4 Marketing Runway | We’re starting with a metaphor today because you know we love them. Imagine you want to grow tomatoes to make fresh salsa. So you build a garden bed, lay down the soil, and water it every single day… but you forget to put in the seeds!That’s exactly what’s happening with your marketing. The strategies, the story frameworks, the lead magnets, and the ManyChat automations are all watering. But if there’s no brand underneath, you’re watering dirt. It’s also why you’ve watched another agent’s marketing work like magic and wondered why the same thing doesn’t work for you.In this episode, we’re talking about why content alone isn’t enough, and what it means to have a brand that makes someone want to choose you specifically.The girls discuss:♡ Why marketing doesn’t work without a brand underneath it♡ Defining a personal brand♡ How to shift from posting your expertise to sharing your experience and point of view♡ Why professional photos alone can make you look like AI♡ The Chinese bamboo tree and why you can’t give up before you see the sprout♡ How to get clear on what you want to be known for, who you want to work with, and where your life overlaps with theirs♡ Why your hobbies and real-life presence make your online brand work better♡ How to build a content closet and a folder of on-brand photos and B-roll♡ Why “when in doubt, say it out loud” is the easiest way to show up as yourself—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Past episodes: 94. Your Life is Not Too Boring to Be Content♡ Past episode: 88. Instagram Photos for Realtors (That Don’t Look Like Typical Real Estate Photos)This episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 48m 12s | ||||||
| 10/6/26 | 94. Your Life is Not Too Boring to Be Content | Chelsea was at a book club the other night when a friend mentioned she's thinking about moving out to Lake Country. Within seconds, someone asked the obvious question: "Well, who's your realtor going to be?" And just like that, it was settled. She's going with the one the other girls already use!That agent wasn't present at the table. Her name just came up in a room she wasn't even in, all because she’s made herself memorable.In this episode, we're revisiting one of our most-downloaded topics (technically part two, but probably part 6,425!). We're talking about how to connect personally while building trust professionally, why simple things stacked over time beat the flashy ones, and how to stop waiting for the perfect moment to show up online.The girls discuss:♡ Why your life is not too boring to be content♡ What Alix Earle's rise teaches us about leaning into your real life instead of staging a set♡ Why ordinary, repeated, and consistent is what makes you memorable♡ The case for posting way more often (and why we don't care about the algorithm)♡ Why we're asking you to screenshot your analytics and not look again until January 1♡ Simple habits that make showing up easier♡ Why you need a hobby, and how to become the name that comes up at book clubSubscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content♡ Book: The Slight Edge by Jeff Olson♡ Book: The 12 Week Year by Brian P. Moran and Michael Lennington♡ Book: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy♡ Instagram: Alix Earle♡ Macy McNeely (The Salesgirls)This episode was edited by Adrienne Cruz. | 40m 09s | ||||||
| 9/29/26 | 93. Your Overthinking Content Spiral Ends Here | You know the quote, “If you judge a fish by its ability to climb a tree, it'll spend its whole life thinking it's stupid.” We believe many agents are trying so hard to copy the top producer's listing videos, trends, and calls to action… when maybe they were meant to swim all along. And that’s why marketing feels so hard.If creating content feels like one long, exhausting climb, that might be your sign you're up the wrong tree. In this episode, we're getting into why content feels so complicated and how to make it fun again!The girls discuss:♡ Your signature thing is probably something you're already doing♡ The three-question filter we run every piece of content through♡ Why your biggest competitor isn't the agent with better content, it's irrelevance♡ The "what I've been noticing" angle that makes any content sound like you♡ How overconsuming and shortcut-hunting keep you stuck—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Cortney LaCorte (@cheesegal)♡ Carissa Stanton (@broccyourbody)♡ Oversharing by Cortney LaCorte♡ Seriously, So Good by Carissa StantonThis episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 49m 25s | ||||||
| 9/22/26 | 92. Can’t Get Out of a Content Slump? How to Show Up When Life Is Hard | There's a post that circles around Instagram every so often that says something like, "here's my life on IG and here’s my real life.” And every time it shows up, we roll our eyes a little. Because if we're being honest, nobody actually wants to watch everybody's real real life day after day. We open Instagram for an escape, not the news.Today, we're talking about what happens when the social media spark disappears, and life gets hard. We get into the cocktail party test for deciding what's appropriate to share online and the low-lift ways to find joy again so you actually have something to post.The girls discuss:♡ Why a brand only has to reflect parts of your life, not all of it, to stay authentic♡ The cocktail party test for what's appropriate to share (and what's better left for your journal)♡ How to get out of a motivation slump when nothing feels fun or documentable♡ Setting a scroll limit so you can actually create instead of just consuming ideas♡ Investing in yourself right now, even outside of Instagram, so you have something real to share later—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Prioritize Play by Rachael Renae♡ Instagram: @siececampbell and @jlgarvinThis episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 42m 50s | ||||||
| 9/15/26 | 91. If We Were Your Social Media Managers, This is What We’d Do | We get asked all the time, “Do you offer social media management?” And while the answer is no, the question got us thinking… If we were your social media manager for the day, what would we actually need from you to make it work?If you're hoping a manager can build your brand from scratch without knowing your story, your calendar, or what you're texting your friends about, this episode might reframe things a little. Because the truth is, no one can create content that actually sounds and feels like you without knowing you first.So here's exactly what we'd ask of you, how your calendar and camera roll become your best content tools, and why the secret to standing out is a brand so specific to you that people can't help but remember it.The girls discuss:♡ What we'd need from you before we ever created a single post♡ Why your calendar (not just your camera roll) is the real content goldmine♡ How we'd build a custom photo and B-roll list based on your actual brand♡ Why your life has to genuinely overlap with your ideal client's life♡ Introducing the Modern Agent Mastermind, our new fast-track coaching tier for members—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 39m 29s | ||||||
| 9/8/26 | real estatepersonal branding+3 | — | Modern Agent Marketing GirlsModern Agent Social Club | — | real estate licensesocial media+3 | — | 29m 30s | ||
| 9/1/26 | fall marketingcontent creation+3 | — | Gilmore Girls | — | fall marketingcontent strategy+4 | — | 40m 57s | ||
| 8/25/26 | Instagram marketingreal estate photography+3 | Kayla | Modern Agent Marketing GirlsModern Agent Social Club | — | Instagram photosreal estate agents+3 | — | 33m 28s | ||
| 8/18/26 | content creationsocial media marketing+3 | — | Modern Agent Social ClubInstagram | — | content strategysocial media+3 | — | 43m 26s | ||
| 8/11/26 | content creationsocial media marketing+3 | — | — | — | Instagrameye masks+3 | — | 29m 27s | ||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 8/4/26 | Instagram marketingreal estate leads+3 | — | Modern Agent Social ClubLegally Blonde | — | Instagram leadsreal estate marketing+3 | — | 42m 28s | ||
| 7/28/26 | social media marketingpersonal branding+3 | — | Modern Agent Social Club | — | real estatesocial media+3 | — | 42m 05s | ||
| 7/21/26 | brandingreal estate marketing+4 | — | The Home EditThe Hotel Nantucket+2 | — | neon pinksea of gray+5 | — | 43m 49s | ||
| 7/14/26 | personal developmentbusiness growth+3 | — | — | — | business growthmindset+3 | — | 50m 01s | ||
| 7/7/26 | neurosciencepersonal branding+3 | — | — | — | neurosciencepersonal brand+5 | — | 24m 09s | ||
| 6/30/26 | 80. Her Business is 95% Referrals and She's Telling You EXACTLY How She Does it (with Kristin Sheckler) | Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here95% of her business comes from referrals, and she's never paid for a lead. The one thing that has made that possible is relying on a personal brand she's been building consistently since she started.In this episode, I (Kayla!) sit down with Kristin Sheckler, a Modern Agent member since 2021, mom of four, and Indiana-based agent whose business is proof that showing up as yourself actually works. We get into all of it, how Kristin built her brand from the beginning, why she doesn't believe in balance, and the small, consistent things that have kept her top of mind without burning out.We love talking about the power of personal branding on Modern Agent Marketing Girls, but this episode is a real-life example of just how it pays off.The girls discuss:♡ Why Kristin left corporate behind after her "COVID baby" and got her real estate license (and why Modern Agent was one of the first things she invested in)♡ What it looked like to build a personal brand when literally no one in real estate was doing it yet♡ Why her business is 95% referral-based♡ Not wanting to be a top producer♡ How Kristin actually manages her days during summer with four kids at home♡ Her "home of the day" story strategy that takes one second and gets conversations every single time♡ How she built her email list from scratch—Connect with Kristin:♡ Follow Kristin on Instagram♡ Subscribe to her newsletter♡ Check out her freebies and important links—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 56m 37s | ||||||
| 6/23/26 | 79. The Agents Getting the Most Business From Instagram are Following THIS Content Strategy | Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereWe've all been there. You spend time putting together a beautiful post, it looks polished and professional, and then... nothing. Maybe a few likes from your mom and your best friend, but no DMs and definitely no referrals.If this is you, you might be missing the formula that makes content actually stick.It's just Chelsea today, and in this solo episode, I’m walking you through the Content S'more, our signature framework for creating content that builds real brand recognition. The kind that has people thinking of you first when it's time to buy, sell, or pass along a name.Chelsea discusses:♡ Why most real estate content gets scrolled right past♡ The difference between the hamster wheel and the flywheel (and which one your marketing is on)♡ The three-ingredient Content S'more formula that makes your brand memorable♡ Why "local" is the secret weapon most agents are leaving out of their content♡ Real examples of how to apply the formula to posts you're already creating—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Episode 21: Raise Your Standards and Grow Your BusinessThis episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 31m 45s | ||||||
| 6/16/26 | 78. Why Consistency Won't Get You More Referrals or Clients and What to Focus on Instead | Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereThere's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’s just me Chelsea today!) thought about it every time we wanted a cheeseburger. And then one day, we finally walked in, and it instantly became one of our all-time favorite spots.Pickles became our favorite restaurant before we ever became customers.That's exactly how familiarity works. And in this solo episode, I’m making the case that consistency on its own is not the goal. Familiarity is. The kind of presence that makes you the only agent someone can possibly think of when the moment arrives... whether they're ready to buy, refer, or just ready to finally reach out.Chelsea discusses:♡ Why consistency alone won't get you clients♡ The science of familiarity and why your brain is wired to trust what it recognizes♡ How to develop a point of view that makes you impossible to forget♡ Why showing up locally is one of the most powerful things you can do for your brand♡ How to use brand cues to create visual recognition before someone even remembers your name—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Episode 28: Go from “I Don’t Have a Brand” to “I Know EXACTLY What to Post” by the End of this Episode♡ Episode 37: Mini Personal Brand Quiz That Makes Staying Top of Mind Easy♡ Episode 59: Luxury Real Estate Branding that Feels Personal with BryAnn Buhl♡ Instagram: @stephanie.schutt (host of the Pretty Vocal podcast)♡ Book: The Slight Edge by Jeff OlsonThis episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 37m 01s | ||||||
| 6/9/26 | 77. How Modern Top Producers Market their Business | Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereThe top producers of the past worked hard, using strategies like door knocking, open houses, cold calling, billboards, and grocery cart ads. Basically, if it put their face somewhere, they did it. And it worked… for the life they were willing to live.But the game has completely changed. And we think most of those agents, if they heard what's possible now (attracting clients from the comfort of your own home, using just your phone), would wish they had had that option!In this episode, we're redefining what it means to be a top producer in the modern age, so you can build a brand that works for you and doesn’t take over your life.The girls discuss:♡ Why the old definition of "top producer" doesn't have to be yours♡ How to reverse engineer your dream business from the destination back♡ Why the best marketer wins (not necessarily the hardest worker)♡ What bees can teach us about building a sustainable, high-producing business♡ How to start showing up as a modern agent—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 51m 08s | ||||||
| 6/2/26 | 76. The Summer Real Estate Marketing Plan That Pays off This Fall | Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereNever take advice from someone whose life you wouldn't want.Because when you look around at the "top producers" who've been doing real estate for thirty years, the ones who are stressed and crabby and haven't had a free weekend since 2009, it's easy to wonder if that's just what success costs.And we are here to tell you: it is not. There is another way, where the people who already know you are sending you referrals, where you're not convincing strangers to trust you, where your summer actually feels like summer, and your pipeline is still full come fall.That way is a personal brand (surprise, surprise). And this episode is basically our love letter to what that can look like, starting right now, this summer!The girls discuss:♡ Summer is the best season to let your personal brand do the heavy lifting♡ The conversion triangle and what actually gets someone to hire (and refer) you♡ How to use the COAST method to create content no other agent can copy♡ What to do when you're too busy for reels♡ A simple weekly game plan: email, photo-a-day, and one local thing on repeat—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram account: @itsmesaramartinez♡ Past episode: 24. Turn Instagram Into a Referral Magnet This SummerThis episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 58m 20s | ||||||
| 5/26/26 | 75. Content Ideas for Real Estate Agents who want to Stand Out and Sell More Houses | Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereWhenever I’m scrolling Instagram, and I come across a post that stops my scroll, I always pause and ask myself why. And that’s exactly what today’s episode is all about!It's just me, Kayla, today, and I'm taking you inside our May Club meeting, where I walked members through some of the most scroll-stopping content I've been finding in the wild and how to make it work for their own marketing.I like to call this skill “marketing girl eyes,” that instinct for spotting a good idea and asking yourself how you can put your own twist on it.Kayla discusses:♡ How to look at any piece of content and ask, "how can I make this work for me?"♡ Your camera roll is already full of personal brand gold♡ What a lifestyle blogger, a rom-com author, and a running account can teach you about real estate marketing♡ The "hold something up" strategy that stops the scroll♡ Journey-style content creates a following—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla——Mentioned in this episode:♡ Book: Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam♡ Instagram posts mentioned during the call: @elasmarketingservices, @susividal, @the.daily.balance, @dr.rileycluck, @pearlrb, @alanawinchester.photography, @ugcshubhii, @ariannecamila, @amyporterfield♡ Instagram accounts worth noting: @noavko, @lisahoogendoorn, @cariwilliamson, @authorsarahadams, @miasrunningagain—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 52m 38s | ||||||
| 5/19/26 | 74. What Nobody Tells You About Building Momentum in Real Estate | Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereDid you know that planes use the most fuel of the entire flight right before takeoff? Before they're even in the air, before they've gone anywhere, that's when they need the most energy.Chelsea, of course, had to link this fact to marketing: Most agents give up before they ever get off the ground because the results in the beginning are invisible. You're burning all this fuel and you can't even see it happening. And that's exactly when most people decide to try something else, pivot, or just "see what happens" with a different approach.In this episode, we're talking about the difference between being committed and being curious, why momentum is way more fragile than it feels, and what it actually looks like to go all in on your brand, even when nothing seems to be working yet.The girls discuss:♡ The difference between being curious and being committed, and why it matters more than strategy♡ Momentum is more fragile than you think♡ Common objections agents have about joining Modern Agent♡ Why the results of building your brand are invisible at first—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR PERSONAL BRAND BY FRIDAY HERECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast: School of Sales by The Salesgirls (Macy McNeely’s podcast)This episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 1h 02m 47s | ||||||
| 5/12/26 | 73. Claude, Templates, and What the Future of Your Real Estate Biz Depends On | Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereKayla recently took an AI course from the top AI education company in the world, and you want to know what the very first thing their founder said was? You need a personal brand. Not kidding. And she has felt that fire in her bones, because it is so validating to know that the stake in the ground Chelsea and Kayla have always planted, personal brand first, everything else second, is exactly right.Today Kayla is talking about AI, the sea of sameness swallowing up social media, why "very good" content is actually killing your growth, and what it actually looks like to build something that lasts. Because you know what gets the likes and the saves and the shares, but marketing girls know that's not what's going to change your life.Your personal brand will, and Kayla wants to show you why!I discuss:♡ Why AI tools and prompts only work when they're built on a personal brand foundation♡ What a flower bulb and a too-big pot taught me about room to grow♡ The difference between "very good" content and remarkable content♡ Why Chelsea and I will always choose the harder road over the shortcut♡ What Camp Modern Agent is, who it's for, and why you should bring a friend—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR PERSONAL BRAND BY FRIDAY HERECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Purple Cow by Seth GodinThis episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 38m 12s | ||||||
| 5/6/26 | 72. You Can Sell More Houses AND Raise Your Babies (Here's Proof) | Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereSurprise! We're back with Part 2 of our Mother's Day interviews!Go back and listen to Episode 71 if you haven't yet, then come right here, because this episode is just as good. Four more moms, four more stories, and about a million more reasons to stop comparing yourself to everyone else and just keep going.The girls discuss:♡ How an agent built a boundary-first real estate business after a decade as a social worker♡ How one mom runs a relationship-driven business with three kids under four, and the daily non-negotiables that keep her from feeling behind even on the most chaotic days♡ How an agent navigated sharing her teenage boys online as they started having opinions about it♡ A mom who is thriving in the almost-empty-nest season, and what she wants younger moms to know about how fast it all goes—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR PERSONAL BRAND BY FRIDAY HERECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Follow our Modern Agent members featured in this episode:♡ @caseylevrich.realtor♡ @howdybrittanyb♡ @shoopthereitismi♡ @dayton_oh_realtorThis episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 53m 28s | ||||||
| 5/5/26 | 71. How Real Estate Mamas Build Brands AND Legacies | Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership hereHappy Mother's Day from the Marketing Girls!We wanted to do something a little different this week. Instead of hearing from just the two of us, we handed the mic to some of the incredible moms inside Modern Agent Social Club.You'll hear from agents at every stage of motherhood and business, from brand new mamas to seasoned agents who've figured out how to build a legacy while raising their kids.We see what's possible inside this community every single day, and we want you to see it too!The girls discuss:♡ How niching down on a specific town transformed one agent's social media reach, even with a newborn at home♡ Why themed content days are a game-changer for moms who don't have time to overthink it♡ How a military spouse and new mom balances showing up for clients and community with a baby in tow♡ The power of setting boundaries with clients, and why your availability windows are actually better for everyone♡ Why documenting your real life (messy playrooms and all) beats perfectly curated content every time♡ How one agent built a referral-based business through golf leagues, local restaurants, and just being a real person online♡ The systems, CRM habits, and support teams that help agent moms stay present without dropping the ball—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR PERSONAL BRAND BY FRIDAY HERECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Follow our Modern Agent members featured in this episode:♡ @kailynnkellett♡ @caelyn.jpeg♡ @mrs.melissastory♡ @a.short.realtorThis episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass | 56m 25s | ||||||
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Chart history for Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
Peaked at #76 in United States, currently #76 in United States.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| United States | — | #76 | #76 | — |
| Norway | — | #128 | #128 | — |
| Finland | — | #137 | #137 | — |
Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.