Dealers that don’t want to deal …

About this episode

Colin Thomas discusses the challenges dealerships face in selling multiple vehicles and the friction customers encounter in the buying process.

A recent call from a connection of mine in South Florida who runs a decent size Turo fleet asked me if I could direct him to a store that would help him add an additional 20 to 30 units to his fleet. What I didn’t know at the time was how difficult it would be to find a dealership that would actually be interested in selling an extra 20 or 30 cars. In this podcast episode, I highlight one of many phone calls that I had. Some of the comments that I heard were “we don’t want to sell that many cars” “ we don’t have a process for that” “ I’m just an appointment setter” If we create this much friction for a customer trying to buy 20 to 30 vehicles, imagine what a customer trying to buy one vehicle must go through . If you have not shopped your process… If you have not tried to buy a car from your own website I highly suggest you reach out so that we can maximize your opportunities and limit your liabilities. BDC Colin 708-RED-LINE 708-733-5463

Topics covered

• dealership sales
• customer experience
• business development

Keywords

• Turo fleet
• sales process
• customer friction

Mentioned in this episode

Places: South Florida

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