Not so intelligent Artificial Intelligence (A.I.)

About this episode

Colin Thomas discusses the pitfalls of using artificial intelligence in dealership phone handling and emphasizes the importance of human interaction in sales.

In this episode, I highlight what probably begin as a dealers good intentions to implement artificial intelligence replacing a trained human to handle phone calls. If you’re using artificial intelligence in your sales process, I implore you to have a second set of eyes look over what it feels like to interact with your dealership . Call me. Call anybody. But this is simply not acceptable. We are in a people business. Our customers do not want to talk to a robot. Furthermore, I can think of exactly 0 legitimate reasons that our process involves hanging up on a customer yet would you believe that this dealer is paying for exactly that. Most dealerships have some sort of wasted spend when it comes to their Internet sale process/BDC or their phone handling . Simply cutting just one of these wasted spend areas can open up a huge opportunity to focus on getting back to the basics which is still in 2025 where most dealerships fail. If I can help in any way, I’m just a call away 708-733-5463 708-RED-LINE

Topics covered

• artificial intelligence
• business development
• customer service
• sales process

Keywords

• BDC
• phone calls
• customer interaction
• dealership

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