A View From Sweden: What Record Digital Reach Really Means

About this episode

Aron Ambrosiani discusses the implications of increased digital reach for Swedish museums amidst declining physical visits.

Aron Ambrosiani, curator of digital collections at the Swedish Museum of Architecture and Design and PhD candidate, takes one headline — "Swedish museums experience drop in visits, but record digital reach" — and unpacks what it really means. The numbers are big: 130% increase on Wikimedia platforms, 23% increase in website visits, and 10 % increase on Instagram. But Aron digs beneath the surface to ask the harder questions: what counts as a visit? What are we actually measuring? And does digital reach translate into something museums can act on? From the surprising ways museum collections come alive on Wikipedia to a student project that turns digital publishing into deep learning, this conversation challenges us to think more critically — and more creatively — about what digital engagement really means. Read the article here .

People in this episode

Guest: Aron Ambrosiani

Topics covered

• digital engagement
• museum visits
• digital collections
• Wikipedia
• Instagram

Keywords

• Swedish Museum of Architecture and Design
• PhD candidate
• digital reach
• Wikimedia
• website visits

Mentioned in this episode

Books & works: A View From Sweden: What, PhD

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