Magic in the Background: On Storytelling, Tech & Digital Engagement

Magic in the Background: On Storytelling, Tech & Digital Engagement

From Museum Buzz by Emily Kotecki

April 6, 2026 · 24 min · Season 5 · Episode 5

About this episode

Chris Evans discusses the importance of storytelling in designing digital experiences for museums and cultural institutions.

Chris Evans, founder of the design consulting firm Drummin Hands, designs in-gallery digital experiences across museums, national parks, and cultural institutions. With a background rooted in interpretation and storytelling, Chris believes the best technology is invisible. Or, as he puts it, the "magic happening in the background." He shares how he helps organizations of all sizes start with the story first, choose the right tools to tell it, and create digital moments that visitors can't get anywhere else.

People in this episode

Guest: Chris Evans

Topics covered

  • storytelling
  • digital engagement
  • museum technology

Keywords

  • in-gallery experiences
  • invisible technology
  • cultural institutions

Mentioned in this episode

Products: Drummin Hands

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