261: Why Your Brand Isn’t the Hero — Your Customer Is with Greg Logan

About this episode

In this episode, Greg Logan discusses the importance of storytelling in branding and how it connects brands with their audiences.

Send us Fan Mail Greg Logan: The Power of Storytelling – Turning Brands into Blockbusters In this episode of Navigating the Customer Experience, we are joined by Greg Logan, a global leader in brand storytelling who has spent over 30 years helping the world’s biggest brands—from Adobe and Netflix to Virgin and Qantas—connect with audiences through stories that reach both the head and the heart. With award-winning experience in advertising, television, and film, Greg has built his company, Nar...

People in this episode

Host: Yanique Grant

Guest: Greg Logan

Topics covered

• brand storytelling
• customer experience
• marketing strategies
• audience connection
• business branding

Keywords

• storytelling
• branding
• customer connection
• advertising
• business strategy

Mentioned in this episode

Organizations: Adobe, Netflix, Virgin, Qantas, Nar

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