Human-Centered Design in a Time of Crisis

About this episode

The episode discusses the significance of human-centered design during the COVID-19 crisis with insights from customer experience experts.

Last week, Kevin Budelmann was invited to be a guest on The Tom and Bob Show . Kevin joins Tom DeWitt, Ph.D. the Director of CXM Michigan State University and Bob Kiple, MBA, a retired General Motors Global Customer Experience Strategist for interviews and discussions about topics in the world of customer experience management. Tom and Bob also serve as leaders of CX of M, Michigan's Association of Customer Experience Professionals.The conversation in this episode focuses on the importance of human-centered design and its particular importance during the COVID-19 crisis. Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design. Join us in the conversation - Sign up for our newsletter to get updates so you can register for the next Office Hours call.

People in this episode

Hosts: Kevin Budelmann, Tom DeWitt

Guests: Bob Kiple Mba, Tom Dewitt Ph D

Topics covered

• human-centered design
• customer experience management
• COVID-19 crisis

Keywords

• design innovation
• business value
• brand perception
• service design

Mentioned in this episode

Products: Peopledesign

Books & works: The Tom and Bob Show

Places: Michigan

More episodes of Office Hours by Peopledesign

• The Right Message · February 17, 2026 · 46 min
• Budgeting for Growth · December 1, 2025 · 19 min
• Please Rate Your Experience · January 25, 2021 · 49 min
• What's The Problem · December 30, 2020 · 50 min
• Customer Experience Systems · November 9, 2020 · 55 min
• Essential Brand Building Steps · October 27, 2020 · 36 min