OnBD with ALF

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task. Evelyn highlights common mistakes when it comes to follow up and shares her advice and tips for adding value to cut through noise, the role that AI should and shouldn’t play in your communications and her recommendations for building relationships.  Plus, what should you do if your emails continually get ghosted? Amanda and Evelyn debate different approaches for leaving the door open. If you want to enhance your follow up, then this is a must-listen.  00:00 Welcome and introduction to Evelyn01:30 What Follow Up Means02:42 Three Follow Up Mistakes06:52 Add Value Not Noise09:28 Stakeholders and Account Mapping14:01 Trust and Retention Mindset15:46 AI and Human Touch22:24 McDonalds Follow Up Example26:59 Timing Next Steps and Value32:23 When to Stop Following Up36:39 Dear John Email Debate40:00 Quick Fire Round42:00 One Follow Up Challenge43:36 Final thoughts and goodbye If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Podcast host and General Manager of ALF Insight, Amanda Rosevear, speaks with Ian Harris, founder of Agency Hackers. Ian shares his journey from journalism to building a thriving membership community for independent agency leaders.  He discusses the importance of truly understanding what people want, the challenges agencies face in growth and client acquisition, and the successful formula behind his events and why Ibiza has proved to be such a popular location.  Amanda and Ian also discuss the importance of inclusivity in industry, leveraging LinkedIn for personal branding and business growth, and the value of authentic communication and relationship building in business development.  00:00 Introduction to Agency Hackers and Ian's Journey07:19 Building Community: The Success of Agency Hackers10:10 The Formula for Successful Events16:55 Challenges in Agency Growth and Client Acquisition23:19 Implementing Effective New Business Processes28:09 Inclusivity in Agency Leadership29:52 The Viral Success of Ibiza Events31:33 Navigating LinkedIn for Business Growth36:00 The Balance of Personal Branding41:09 Effective Communication in Business Development46:17 The Importance of Relationship Building If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London.  Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.  Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies.  00:00 Introduction to Steve Cording and His Role06:06 The Evolution of The Standard08:49 Adapting to Change in Media11:55 Team Dynamics and Learning15:02 Skills and Adaptation in a Changing Environment18:07 The Impact of AI on Media21:07 Future Predictions for Media and Audience Engagement26:30 The Importance of Affiliate Partnerships and Loyalty27:18 Multi-Platform Strategies for Modern Brands29:47 Adapting to Change30:35 Support and Optimism for the Future32:03 The Role of Sports in Media Engagement32:57 Navigating Redundancies in the Media Industry36:10 Transitioning from Editorial to Sales39:06 The Role of Video in Sales Communication41:03 Advice for Newcomers in the Industry42:12 What Makes a Great Salesperson?45:30 OnBD Quickfire Questions If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Welcome to ALF Insight’s brand-new series focusing on everything you wanted to know about business development. Hosted on Acast. See acast.com/privacy for more information.

Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's career journey from a production manager at an indie film company to his current role at TUI. Learn about TUI's dynamic history, the impact of COVID-19 on the travel industry, and the evolving trends in holiday booking. The discussion also explores the influence of digital transformation, the role of subscription and dynamic pricing models, the increasing importance of experiential travel for Gen Z, and the creativity in advertising. Join us for an insightful conversation packed with anecdotes and valuable industry insights.If you want to do business with the UK’s leading brands Request an ALF Insight demo.Chapters:-00:00 Welcome and Introduction00:19 Guest Introduction: Toby Horry01:31 Early Career and Family Influence02:42 Advertising Anecdotes and Insights08:46 Dynamic Pricing in Travel17:36 COVID-19 Impact on Travel Industry19:11 Repatriation Efforts During COVID-1921:13 The Future of Package Holidays23:31 Changing Trends in Travel and Leisure29:08 Vacation Policies and Economic Impact30:58 Economic Rationality in Travel31:28 Flexible Working and Consumer Behaviour32:09 The Case for Flexible Work34:52 The Impact of Technology on Work and Travel39:48 Marketing Strategies in the Travel Industry48:08 The Role of Video and Social Media in Travel49:46 AI and Its Implications in Travel51:17 Consumer Trends and Travel Recommendations56:05 Conclusion and Final Thoughts Hosted on Acast. See acast.com/privacy for more information.

In this episode of 'On Brand with ALF and Rory Sutherland,' host Rory Sutherland, Vice-Chairman of Ogilvy UK, sits down with Benjamin Braun, the Chief Marketing Officer at Samsung Europe.The discussion covers a range of topics including Samsung's creative use of their Olympic sponsorship, marketing tactics and digital transformation. Braun highlights the success of gifting special edition gold phones to Olympians, which led to a 23% increase in demand for Flip 6 phones. They also explore Samsung's innovative products like foldable phones, AI-enabled ovens and eco-friendly initiatives like solar-powered TV remotes. The conversation delves into the importance of user-centric design and dual-purpose products, and how Samsung balances premium offerings with affordable technology to democratize access. Rory and Benjamin further discuss the future of AI, the impact of aesthetics in consumer choice and effective marketing strategies that blend minimax (minimal resources for maximum output) and maxmax (heroic marketing efforts).If you want to do business with the UK’s leading brands Request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The conversation also covers the impact of fintech, the role of technology in banking, and NatWest's strategy around social purpose and sponsorships, particularly the partnership with Team GB for the Paris 2024 Olympics.  Additionally, they touch on flexible work, its benefits for employees, and how NatWest is investing in young people's financial education through the NatWest Thrive programme. If you want to do business with the UK’s leading brands Request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Rachel Eyre is Chief Customer and Marketing Officer at Morrisons, a heritage business in the UK, celebrating 125 years in 2024. Rachel explains how the Market Street proposition in Morrisons with its fresh, British sourced produce, appeals to traditional older Morrisons customers, but is now resonating with younger shoppers. Although big trolley shops are still popular, Rachel outlines how smaller, more frequent basket shops are becoming the norm. Rachel and Rory discuss Morrisons' vertically integrated business model, with it's own manufacturing businesses giving it a point of difference to competitors, a story which needs to be told to customers through brand marketing. Although there have been a lot of changes in loyalty programmes in recent years, Rachel feels that the recent update of the MoreCard scheme with its "Fivers" has enabled Morrisons to avoid some of the pitfalls of loyalty schemes and leapfrog ahead in terms of innovation. Competition for every pound is intense in this sector and despite the offers and discounts Rachel explains that still the biggest driver of choice is convenience of location. If you want to do business with the UK’s leading brands Request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.