#108 - Branding Isn’t A Logo; It’s How People Decide To Choose You

About this episode

In this episode, Saskia de Feijter explores the concept of branding beyond logos and fonts, discussing its importance for small creative businesses.

Send us Fan Mail Am I my brand? And does branding even matter when I’m a tiny, one-person creative business? In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work. I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen...

People in this episode

Host: Saskia de Feijter

Topics covered

• branding
• creative business
• personal brand
• knitting
• entrepreneurship

Keywords

• branding
• creative business
• personal brand
• knitting
• entrepreneurship
• Brand the Change

Mentioned in this episode

Organizations: Brand the Change

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