Why podcast guest cross-promotion as a growth strategy is a fairytale

About this episode

This episode discusses the myth of podcast guest cross-promotion and its impact on indie podcasters.

Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like. So is it you? Is it them? Is this just how guests are? In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting. If you're booking guests to borrow their audience, this episode is going to save you a lot of disappointment. Free 7-day podcast makeover: head to podmastery.co and sign up — one practical tip per day, straight to your inbox.

People in this episode

Host: Neal Veglio

Topics covered

• podcast growth
• cross-promotion
• indie podcasting
• guest strategy
• audience engagement

Keywords

• podcast
• cross-promotion
• guests
• audience
• indie creators
• growth strategy
• disappointment

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