Your podcast audience may not be what you thought it was

About this episode

This episode challenges assumptions about podcast audiences and reveals insights from new research on valuable listeners.

This episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with multi-camera setups just to stay relevant, you’re going to want to pay attention to this one. We’re sharing new research from Tom Webster and the Sounds Profitable team that uncovers who your most valuable listeners really are — and it’s not who you think. Link to report: https://soundsprofitable.com/wp-content/uploads/2026/04/Audio-Primes-2026-Webinar-Version.pdf

People in this episode

Host: Neal Veglio

Topics covered

• audience analysis
• podcast growth
• media trends
• listener engagement
• content strategy

Keywords

• podcast audience
• video content
• multi-camera setups
• listener research
• podcast marketing

Mentioned in this episode

Organizations: Tom Webster, Sounds Profitable, Podknows, A Podknows Production

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