Why OLYRA's CEO Says Ignorance Is A Founder's Best Asset

About this episode

Yannis Varellas discusses transforming a family flour mill into a modern snack brand and his market strategies.

How can a century-old family tradition from Greece successfully disrupt the competitive U.S. snack aisle. I sat down with OLYRA President and CEO Yannis Varellas to discuss his fascinating journey transforming a fifth-generation flour mill into a modern consumer brand. He details his approach to market entry, the distinction between Amazon and D2C strategies, and how his vision started with a single shipping container filled with Greek cookies.

People in this episode

Guest: Yannis Varellas

Topics covered

• snack industry
• market entry
• D2C strategies
• family business
• Greek cookies

Keywords

• OLYRA
• disruption
• consumer brand
• Amazon
• shipping container

Mentioned in this episode

Products: Greek cookies

Places: Greece, U.S.

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