Pretty Hard

Felicity Evans is the founder of Imbibe Beauty, the ingestible and topical skincare brand. She is known for her holistic approach to beauty that bridges nutrition, skin health, and modern ritual. As a mum of three daughters, Felicity is ever conscious of her role in modelling a positive and sustainable approach to beauty, while sharing her love of all things timeless, beautiful, and chic. This conversation took place between Melbourne and Paris, where we speak about the pressures of ‘looking ...

Alicia Millan is the founder of Melbourne jewellery brand, Aletheia and Phos, who just announced that after 13 years in business, she is closing their doors, and preparing for her new chapter in life, whatever that will be. Currently situated in Thailand, we discuss the simplification of Lissy’s life that has taken place in the last couple of years, and what’s left are you break down the layers and strip so much of your former identity away. Having known Alicia for almost two decades, i...

Laura Roscioli is a Melbourne-based writer, sex columnist, and cultural commentator whose work unpacking love, desire, identity and modern relationships has resonated with audiences around the world. From her early days writing about sex at VICE to bylines in Cosmopolitan, Harper’s Bazaar, Fashion Journal, POPSUGAR and more, Laura brings honesty, nuance and curiosity to every conversation. She’s the author of the growing Substack The Things We Don’t Say, and in our chat we explore the messy, ...

Ross Howse is a Melbourne-based creator best known for Bangin’ Sangas, where he critiques and celebrates sandwich culture in Australia. Howse has publicly shared his journey through mental health, addiction, and self-discovery, using his platform to explore life, food, purpose, and identity. We discuss all of the above, including a refreshing perspective of his participation in beauty culture. Find Ross on Instagram at @banginsangas

Chantel Horvat is an Australian basketballer who studied at UCLA over a five-year collegiate career before launching her professional journey across the U.S., Europe, and home in Australia. She’s represented the Opals at the Asia Cup and has played for top clubs in Poland, Turkey, Spain, the WNBL’s Canberra Capitals and Melbourne Tigers, and recently, Townsville Fire. When she's not on the court you can find her as an anything-goes creative sharing whatever her travelling hands can prod...

The beauty industry is brutal, for consumers, brands, and founders alike. While glossy on the surface, behind the scenes is a world of numbers, stakeholders, and systems that are rarely discussed. Purpose vs Profit. Expression vs Exploitation. Generosity vs Gatekeeping. In this intimate, live podcast recording from April 2025 in NYC, founder of Fluff, Erika Geraerts speaks openly with beauty journalist and writer Jessica Defino and Bread Beauty founder Maeva Heim. Find Jessica on ...

Alice Edgeley is a fashion & costume designer, stylist, and a self proclaimed fashion history/ beauty nerd. If you live in Collingwood or Fitzroy, you will definitely know her work. Alice is all about questioning established notions of ‘good taste’ and challenging conventional aesthetics - and this has meant an exploration of bold glamour and following her instincts rather than the dictates of current fashion trends. We spoke about the positive influence of Alice’s mother over her life, h...

Diana Mishka is a NY based model, marketing manager, and friend of Fluff. We recently collaborated on a PH colour-changing Lip Oil, after getting to know Diana and her love of makeup. We thought, why pick another colour when we can work with the people that love and inspire our brand each day? What do they want to see? In this episode we caught up across different timezones, to discuss Diana's experience growing up in Russia, being bullied at school for not fitting in to the ideal beauty ae...

An interruption to our usual podcast schedule, to (re)introduce Fluff to new listeners, customers, and followers, on behalf of Shopify Masters and host Shuang Esther Shan. ​​Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and responsible, transparent messaging. ​​Founded in Melbourne, Australia, we ship our refillable Cloud Compacts around the world, for anyone who wants ...

Sam Guggenheimer is the co-host of Just For Girls, a podcast discussing everything that plays out in the day to life of just that, being a girl. We loved talking to Sam because she had a very balanced perspective on the work she's doing in her industry and within the social media space. We get stuck into topics including growing up around a camera, online bullying and trolling, privacy and control, structure vs going with the flow, and being as candid as she can online. Please note this...

@lesley__hunter came into Fluff's world for one of our campaign photoshoots and we fell in love with her curiosity, energy, and approach to beauty. In this episode we discuss her experience with beauty over time, through motherhood, work, and yoga, and the journey of connecting and discovering herself. As a 62-year-old model we get stuck into the idea of 'acting' your age and other labels that are put on women, including terms like pro-age and anti-aging, and what these really mean for ...

Sam Wood is a father, husband, and self-proclaimed 'fitness guy'. Having worked in the health industry for almost 2 decades, we were keen to discuss with Sam the idea of beauty under the lens of aesthetic vs mental and emotional health. This was a beautiful discussion about how Sam sees and has experienced himself as a man, his role as a father of 4 daughters, and finally his relationship with his wife and their responsibility in the public eye. Find Sam via @28bysamwood, @thewoodshed_ @the...

Jessica Defino is a former editor for the Kardashian-Jenner Apps and a freelance beauty journalist for The New York Times, Vogue, WWD, Allure, and more. Jessica's writing has influenced Fluff greatly, being beauty-critical content that publications can’t, won’t, or don’t cover. In this episode we discuss the idea of beauty behaviours as coping mechanisms, the pressure consumers are under being perceived constantly, and the moral obligation of brands to deal with such. "If we want to de...