Building a Brand in a Competitive Broadband Market with Jarie Bolander #43
From Print to Pixel by Postalytics
October 10, 2025 · 52 min · Season 1 · Episode 43
About this episode
Dennis Kelly speaks with Jarie Bolander about brand building and marketing strategies in the competitive broadband market.
In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies. The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem. Chapters: 00:00 - Intro 02:14 - Jari Bolander's Unique Journey 07:15 - Transitioning to Marketing and Storytelling 09:13 - Understanding Decision Counsel and Subscriber 14:00 - Challenges in the Broadband Service Provider Industry 22:09 - The Importance of Differentiation in Marketing 29:55 - Cutting Through the Noise of Digital Advertising 38:32 - The Importance of Partnerships in the Broadband Industry 44:06 - Understanding Marketing Standards and Best Practices 49:44 - Get in Touch with Jarie Get in Touch with Jarie: Decision Counsel Website Mentions: Gary Halbert Decision Counsel Calix ConneXions 2025
People in this episode
Host: Dennis Kelly
Guest: Jarie Bolander
Topics covered
- brand building
- broadband market
- marketing strategies
- personalization
- direct mail
- partnerships
- growth
Keywords
- broadband
- marketing
- personalization
- direct mail
- partnerships
- growth strategies
- brand differentiation
Mentioned in this episode
Organizations: Decision Counsel, Calix
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