The Humor and Strategy Behind Direct Mail Marketing with Josh Gold #46
From Print to Pixel by Postalytics
January 9, 2026 · 41 min · Season 1 · Episode 46
About this episode
Dennis Kelly interviews Josh Gold about the evolving landscape of direct mail marketing and its integration with digital strategies.
In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t. The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy. Chapters: 00:00 Intro 06:23 Josh Gold's Journey in Direct Mail 11:44 The Resurgence of Direct Mail 18:03 Effective Strategies for Direct Mail 25:29 The Humor Behind Pre-Sorted Bullshit 33:34 Integrating Direct Mail with Omnichannel Marketing Get in touch with Josh: Josh's LinkedIn Mentions: Pre-Sorted Bullsh*t Rick Rappey RPM Direct Marketing More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel
People in this episode
Host: Dennis Kelly
Guest: Josh Gold
Topics covered
- direct mail marketing
- digital marketing
- marketing strategies
- humor in marketing
- omnichannel marketing
Keywords
- direct mail
- marketing strategies
- digital marketing
- humor
- omnichannel
Mentioned in this episode
Organizations: Pre-Sorted Bullsh*t, RPM Direct Marketing, Postalytics
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