Episode 34: Narrative Intelligence: How Storytelling Shapes AI & Transformation
From Process Transformers by SAP SE
November 11, 2025 · 43 min · Episode 34
About this episode
This episode discusses the importance of storytelling in innovation and how it can drive change and decision-making.
Innovation needs story. In this episode, Lukas Egger and Susan Lindner reveal why storytelling is a survival skill for innovators: turning failure into learning, imagination into possibility, and inertia into action. Explore the tension between “show me the data” and the human emotions that actually drive decisions. Learn to earn buy-in by naming shifts, pointing to winners, and co-creating a promised land your audience cares about. Packed with practical guidance for meetings, presentations, and pilots, this episode shows how to design change journeys that stick, and how AI can accelerate your narrative craft. Guest: Susan Lindner Susan Lindner is the Founder and CEO of Innovation Storytellers, a leading innovation storytelling consulting firm. She is a highly sought-after keynote speaker, workshop leader, messaging strategist, storytelling coach, and the world’s leading expert on innovation storytelling. Susan draws from her initial experiences as an anthropologist and international aid worker in rural Thailand in the 1990s, where she shared stories that helped at-risk populations disproportionately affected by AIDS to slow the virus’ spread. Today, as a 20-year communications…
People in this episode
Host: Lukas Egger
Guest: Susan Lindner
Topics covered
- storytelling
- innovation
- AI
- transformation
- decision making
- change management
Keywords
- narrative intelligence
- storytelling
- AI
- innovation
- change journeys
- decision making
- emotions
Mentioned in this episode
Organizations: Innovation Storytellers
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