How to Host a Virtual Summit That Makes Money (Real Numbers + Pricing Strategy)

How to Host a Virtual Summit That Makes Money (Real Numbers + Pricing Strategy)

From Productive and Paid with Jamila Payne by Jamila Payne: Small Business Consultant and Productivity Expert

February 12, 2026 · 52 min · Episode 290

About this episode

In this episode, Jamila Payne interviews Gemma Bonham Carter about her successful virtual summit that generated $90,000 in its first year, discussing pricing strategies and revenue generation.

Most virtual summits generate attention. Very few generate real revenue. In this episode of Productive & Paid, I sit down with Gemma Bonham Carter to break down exactly how she built a virtual summit that generated $90,000 in year one — without using it as a back-end launch. We talk real numbers. Real pricing decisions. Real strategy. If you've ever considered hosting a summit to grow your email list, increase revenue, or build authority, this episode walks through what works and what doesn't. You'll learn: The pricing change that reduced revenue — and what she's doing differently next time What she did to increase her average cart value without raising the main ticket price The timeline and preparation required to launch a profitable virtual summit We also touch on how Gemma is building AI assistants to streamline her backend systems and how she structured her digital offers to support a year living in Paris with her family. This is a tactical conversation about monetizing a virtual summit the smart way. Topics Covered Virtual summit pricing strategy Early bird pricing vs live event pricing Increasing average cart value in digital events Sponsorship revenue for online events…

People in this episode

Guest: Gemma Bonham Carter

Topics covered

  • Virtual summit pricing strategy
  • Early bird pricing vs live event pricing
  • Increasing average cart value in digital events
  • Sponsorship revenue for online events
  • Building email list growth through summits
  • Using ads to scale

Keywords

  • virtual summit
  • revenue generation
  • email list growth
  • pricing strategy
  • digital offers

Mentioned in this episode

Books & works: Productive & Paid, The Course Creator Show

Places: Paris

More episodes of Productive and Paid with Jamila Payne

Explore listener stats, chart rankings, contacts and more on the Productive and Paid with Jamila Payne podcast page.