EP347 Stop Undercharging. Price for Profit, Not Just Your Time
From Profit With A Plan by Marcia Riner - Business Growth Strategist
May 19, 2026 · 42 min · Episode 347
About this episode
Marcia Riner discusses with Audrey Faust the importance of pricing for profit rather than just time, addressing common pitfalls in pricing strategies.
Stop Undercharging: Price for Profit, Not Just Your Time 🎯 Episode Summary Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of Profit With A Plan, Marcia Riner talks with Audrey Faust, MBA, The Manifesting CFO™, about why successful business owners may still be underpricing their work, even when they are delivering powerful results. Audrey shares why hourly pricing can quietly cap profitability, how close rates can reveal pricing problems, and why confidence plays a bigger role in your sales conversations than most business owners realize. Podcast: Profit With A PlanHost: Marcia Riner, CEO of Infinite Profit®Guest: Audrey Faust, MBA, The Manifesting CFO™Release Date: May 19, 2026 🎥 What You’ll Learn • Why hourly pricing can punish your experience• How close rates reveal pricing problems• Why clients feel your pricing hesitation• How to stop deciding what clients can afford• Why confidence belongs in your pricing strategy• How profit reveals whether your business is working ⏱️ Timestamp Highlights [00:00] Are you pricing for time or transformation?[03:51] Why high earners can still undercharge[05:33] The…
People in this episode
Host: Marcia Riner
Guest: Audrey Faust
Topics covered
- pricing strategy
- business profitability
- confidence in sales
- hourly pricing
- client value
- transformation pricing
Keywords
- undercharging
- pricing for profit
- sales confidence
- business growth
- hourly pricing
- client transformation
Mentioned in this episode
Organizations: Infinite Profit®, Audrey Faust Consulting
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