From Startup To Sale In Four Years

About this episode

Lauren discusses her journey of launching and scaling a rural painting company and its eventual sale to McFarland Painting in just four years.

Send us Fan Mail We talk with Lauren about launching a rural painting company, scaling fast through brand and responsiveness, and selling to McFarland Painting in four years. She shares honest lessons on hiring a PM, doing open-book due diligence, and finding a better role post-sale. • starting Apex Painting in 2021 and reaching $650k in two years • using yard signs, reviews and a simple site to build trust • inbound marketing in rural markets over paid ads • writing SOPs for work and home t...

People in this episode

Host: Daniel Honan

Guest: Lauren

Topics covered

• business growth
• entrepreneurship
• painting industry
• scaling a startup
• selling a business
• marketing strategies
• hiring practices

Keywords

• Apex Painting
• McFarland Painting
• business sale
• hiring project manager
• open-book due diligence
• rural marketing
• SOPs
• branding
• inbound marketing

Mentioned in this episode

Organizations: McFarland Painting, Apex Painting

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