Stop Pricing Like Everyone Else

About this episode

The episode challenges conventional pricing rules for residential repaint contractors and discusses optimal gross profit margins.

Send us Fan Mail We challenge the “industry standard” pricing rules that keep residential repaint contractors busy but broke. We explain why 40% gross profit is often too low, why 50% is a floor, and how close rate can tell you when it is time to raise prices. • common pricing advice that leads to mediocre margins and stress • the three questions to ask about markups, gross profit targets, and price increases • why 40% gross profit can work for GC work but fails for most re...

People in this episode

Host: Daniel Honan

Topics covered

• pricing strategies
• gross profit
• contractor advice
• business margins
• price increases

Keywords

• pricing
• gross profit
• contractors
• markups
• price increases
• business advice

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