Season 4 Episode 07: Building a Compelling Web3 Brand (ft. Eve Smith Davies)
From Proof-of-PR by Kelley Weaver, CEO of Melrose PR and Founder of Bitwire
June 3, 2026 · 44 min · Season 4 · Episode 7
About this episode
Kelley Weaver interviews Eve Smith Davies about building compelling brands in the Web3 space.
On this episode of Proof-of-PR, Kelley Weaver is joined by Eve Smith Davies. She decodes complex tech and builds magnetic brands. As co-founder and Brand Director of UME—a design studio for frontier innovation—she's spent 20 years working at the intersection of technology, sustainability, and systems change across countries, sectors, and challenges. Her specialty is taking complex innovations and making them impossible to ignore. She's partnered with tech leaders and rising stars alike—from Aztec and Mina to NIKE, Hilton, Ocean Conservancy, and Whole Foods Market—to clarify their vision, position their value, and scale their impact across climate tech, tough tech, web3, and AI. A former branding and marketing instructor at Parsons and guest speaker at Columbia and Wharton business schools, she brings strategic rigor, fresh curiosity, and a systems lens to every challenge. Her work has been recognized in Forbes and It's Nice That. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:25 | Who is Eve Smith Davies? 4:00 | How to…
People in this episode
Host: Kelley Weaver
Guest: Eve Smith Davies
Topics covered
- Web3 branding
- technology
- sustainability
- systems change
- marketing
- AI impact
Keywords
- Web3
- branding
- technology
- sustainability
- AI
- marketing
- systems change
Mentioned in this episode
Organizations: UME, Aztec, Mina, NIKE, Hilton, Ocean Conservancy, Whole Foods Market, Forbes, It's Nice That
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- Season 4 Episode 4: Marketing Web3 to Institutions (ft. Ivie Satijn) · April 21, 2026 · 41 min
- Season 4 Episode 3: Bringing Bitcoin to the Masses (ft. T.J. Miller) · April 7, 2026 · 57 min
- Season 4 Episode 2: Creating Impactful Communication Strategies (ft. Kristyna Mazankova) · March 24, 2026 · 48 min
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