What HealthTech Founders Need to Know From Clinical Innovation to Commercial Success with Sarah Matt
From Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact by Sabrina Runbeck, MPH, MHS, PA-C | Strategic Advisor | Venture Partner | Human Capital Architect | TEDx Speaker | Fractional CSO / COO | Empowering HealthTech Founders to Gain Visibility, Credibility & Capital for Scalable, Mission-Driven Growth
July 16, 2026 ยท 30 min ยท Episode 214
About this episode
In this episode, Sabrina Runbeck and Dr. Sarah Matt discuss the importance of commercialization in healthtech and how founders can create solutions that truly meet healthcare needs.
Building groundbreaking technology isn't enough to build a successful healthtech company. ๐๐ซ. ๐๐๐ซ๐๐ก ๐๐๐ญ๐ญ has seen firsthand that the biggest barrier to innovation isn't creating better products. It's making sure those products solve the right problem, fit naturally into healthcare workflows, and reach the people who need them most. In this episode, Sabrina sits down with Dr. Matt, a general surgeon turned healthtech strategist. They explore why commercialization should begin long before product launch. Together, they unpack how founders can build solutions that earn trust, improve healthcare access, and create lasting business value by designing around people Not just technology. Listen now and discover why commercialization is the true competitive advantage in healthtech. ๐๐ป ๐๐ต๐ถ๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ, ๐๐ผ๐โ๐น๐น ๐น๐ฒ๐ฎ๐ฟ๐ป: โ Why commercialization starts before the first line of code is written โ The difference between building impressive technology and building a scalable business โ How mapping the entire customer journey increases adoption across healthcare systems โ Why clinicians should be strategic partnersโnot just names on an advisory board โ Theโฆ
People in this episode
Host: Sabrina Runbeck
Guest: Dr. Sarah Matt
Topics covered
- healthtech innovation
- commercialization
- healthcare access
- founder strategies
- customer journey
- investor evaluation
Keywords
- healthtech
- commercialization
- innovation
- healthcare workflows
- founder strategies
- customer journey
- investor evaluation
- business value
- technology adoption
Mentioned in this episode
Organizations: healthtech
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