What If Your HealthTech Marketing Problem Isn’t Visibility but Confusion with Saul Marquez

What If Your HealthTech Marketing Problem Isn’t Visibility but Confusion with Saul Marquez

From Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact by Sabrina Runbeck, MPH, MHS, PA-C | Strategic Advisor | Venture Partner | Human Capital Architect | TEDx Speaker | Fractional CSO / COO | Empowering HealthTech Founders to Gain Visibility, Credibility & Capital for Scalable, Mission-Driven Growth

April 8, 2026 · 30 min · Episode 200

About this episode

In this episode, Sabrina Runbeck and Saul Marquez discuss how to clarify marketing strategies for HealthTech founders and the importance of messaging clarity.

Most founders think they need more marketing. More conferences. More ads. More visibility. But the real problem? Most companies still can’t clearly explain what they do. In this episode, I sat down with Saul Marquez , founder of Outcomes Rocket, to break down a simple framework founders can use to turn marketing chaos into a clear go-to-market strategy. We also discuss why Account-Based Marketing (ABM) is one of the highest ROI strategies in healthcare and why the right relationship can change the trajectory of your company. In this episode, you’ll learn: ✅ Why founders get overwhelmed by too many marketing tactics ✅ The real reason most healthcare marketing fails (hint: messaging clarity) ✅ The difference between Owned, Earned, and Paid marketing channels ✅ Why you should validate messaging before spending money on ads ✅ How Account-Based Marketing (ABM) helps close high-value healthcare deals ✅ Simple ways founders can build repeatable marketing systems Related Episodes You’ll Love How Smart Founders Raise Capital Without a Final Product   - This conversation explores how founders build credibility, ecosystem relationships, and investor trust—even before they have a…

People in this episode

Host: Sabrina Runbeck

Guest: Saul Marquez

Topics covered

  • healthcare marketing
  • go-to-market strategy
  • Account-Based Marketing
  • messaging clarity
  • founder challenges

Keywords

  • healthcare marketing
  • Account-Based Marketing
  • messaging clarity
  • go-to-market strategy
  • founder challenges

Mentioned in this episode

Organizations: Outcomes Rocket

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