Quilting on the Side
by Andi Stanfield and Tori McElwain
Is this your podcast?Andi Stanfield and Tori McElwain are independent podcast creators known for their expertise in quilting and entrepreneurship. Stanfield runs True Blue Quilts, while McElwain is the face behind HeyTori. Together, they provide valuable insigh…
On the show
From 16 epsHosts
Recent guests
Recent episodes
The Best Place to Show Up Online for Quilting Businesses
Oct 13, 2026
33m 53s
Building a Quilting Empire: Meet Carolina Moore
Oct 6, 2026
59m 15s
Getting Started on YouTube: Quilting on Video
Sep 29, 2026
36m 01s
Behind the Scenes with Kaitlyn Fritsch
Sep 22, 2026
1h 01m 21s
We're Back for Season7! Big Changes, Fresh Start, and Industry Events
Sep 15, 2026
26m 51s
Insights from recent episode analysis
Audience Interest
- quilting business growth
- work-life balance
Podcast Focus
- quilting business insights
- practical tips for quilters
Publishing Consistency
- 104 episodes produced
- active for 2 years
Platform Reach
- no platforms detected yet
- unknown follower count
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Back-catalog monthly reach
Blended from 2 signals · back-catalog reach only (show is inactive).
Built from
By chart position
- 🇳🇿New Zealand · Entrepreneurship#80417 to 1.1K
- Per-Episode Audience
No new episodes in 90+ days
—🎙 Weekly cadence·111 episodes·Last published 5d ago - Monthly Reach
Unique listeners across all episodes (30 days)
417 to 1.1K🇺🇸71%🇳🇿29% - Active Followers
Loyal subscribers who consistently listen
125 to 32078 real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
Social Links & Contact
Official channels & resources
Official Website
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/13/26 | The Best Place to Show Up Online for Quilting Businesses | Send us Fan Mail Video is one of the few places where your quilting business keeps working for you long after you hit publish. In this episode, Tori and Andi talk about why YouTube is such a strong fit for quilt pattern designers, teachers, longarm quilters, and shop owners, and why Andi wrote a book about it. Andi shares why video builds trust in a way flat photos can’t, how a well-made tutorial, like a classic nine patch, can keep driving views for years, and why quilters need advice from p... | 33m 53s | ||||||
| 10/6/26 | Building a Quilting Empire: Meet Carolina Moore | Send us Fan Mail Andi sits down with Carolina Moore — pattern designer, notion inventor, author, and newly minted YouTube Silver Button recipient — for a wide-ranging conversation about what it really takes to build a sustainable quilting business over time. Carolina shares the story behind her ever-expanding product universe (including her brand-new laser cutting venture, Clear Cut Quilts), why she's stepping back from guild lectures, and how an MBA and a lot of spreadsheets helped her make ... | 59m 15s | ||||||
| 9/29/26 | Getting Started on YouTube: Quilting on Video | Send us Fan Mail Andi has big news—she's releasing Quilting on Video: Your Guide to Grow and Monetize on YouTube, and Tori puts her in the hot seat to talk all things video content. After seven years and 18,000+ YouTube subscribers, Andi breaks down why YouTube isn't just another platform for quilters—it's one of the few places where your content actually keeps working years later. We talk about: Why video matters for quilting businesses (it's visual, it's searchable, it builds real community... | 36m 01s | ||||||
| 9/22/26 | Behind the Scenes with Kaitlyn Fritsch | Send us Fan Mail Join the free "Do You Have a Book in You?" Webinar here: https://selfpublishingincubator.com/bookclass Meet Kaitlyn Fritsch, the technical editor behind dozens of published quilt patterns and books. In this episode, she walks through exactly what a tech editor does (and why your math is probably fine—it's the spelling that'll get you), how to know if your pattern should be a book, and how much it actually costs to have an expert review your work. Plus: why finding time ... | 1h 01m 21s | ||||||
| 9/15/26 | We're Back for Season7! Big Changes, Fresh Start, and Industry Events | Send us Fan Mail Season 7 Premiere: Big Changes, Fresh Start, and Industry Events You Can't Miss Tori and Andi kick off Season 7 celebrating seven years of real talk about running a quilting business alongside everything else. But this is no ordinary season opener—both hosts are navigating major shifts in their businesses. Tori's hitting a pivotal moment: her husband just retired from the military after 13 years of moving around. For the first time, she's thinking long-term about staying put,... | 26m 51s | ||||||
| 6/2/26 | quilt businessseason recap+3 | — | — | — | quiltingbusiness+5 | — | 26m 15s | ||
| 5/26/26 | quilt pattern designbusiness insights+3 | Kaitlyn FritschLaureen Smith+1 | h+h americas | Chicago | quiltingh+h americas+3 | — | 1h 09m 38s | ||
| 5/19/26 | fabric artstrade show+4 | Barbie | h+h Americas | Chicago | h+h Americasfabric arts+5 | — | 33m 51s | ||
| 5/12/26 | quilting businessmarketing strategies+3 | Brooke Stambersky | Brooke's Bitchin' Stitches | Michigan | quiltingbusiness growth+3 | — | 1h 04m 55s | ||
| 5/5/26 | YouTubequilt business+4 | — | YouTube | — | YouTubequilting business+5 | — | 19m 33s | ||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/28/26 | quilt pattern designbusiness strategy+3 | — | quilt shops | — | quilt patternsbusiness growth+3 | — | 23m 33s | ||
| 4/21/26 | quilting businesscarpal tunnel+3 | Cindy Bader | Walmart SingerPatterns on the Prairie | — | quiltingbusiness+4 | — | 33m 40s | ||
| 4/14/26 | media kitselevator pitches+3 | — | — | — | media kitquilting+5 | — | 31m 32s | ||
| 4/7/26 | quilting businesspattern design+3 | Monika Henry | Penny Spool Quilts | — | quiltingbusiness+4 | — | 37m 31s | ||
| 3/31/26 | partnershipspattern design+3 | — | quilt shopspattern designers | — | pattern designersquilt shops+3 | — | 25m 22s | ||
| 3/24/26 | creative businessentrepreneurship+3 | Kathryn LeBlanc | Dragonfly's Quilting Design Studio | — | quilt shopcreative business+3 | — | 51m 04s | ||
| 3/17/26 | Quilt Marketquilting industry+3 | — | — | — | Quilt Marketquilting+3 | — | 30m 38s | ||
| 3/10/26 | AI in quiltingenvironmental impact+3 | Theresa Benson | QuiltCon | — | AI Quilterquilting+3 | — | 49m 28s | ||
| 3/3/26 | networkingquilt business+4 | — | — | — | quilt businessnetworking+5 | — | 32m 09s | ||
| 2/24/26 | quiltingentrepreneurship+3 | Jamie Bright | Craft a Dream | — | quiltingentrepreneur+3 | — | 52m 55s | ||
| 2/17/26 | personal growthbusiness evolution+4 | — | — | — | quiltingbusiness+5 | — | 49m 07s | ||
| 2/10/26 | Digital Marketing Basics for Quilting Businesses | Send us Fan Mail In this conversation, Andi and Tori McElwain delve into the essentials of digital marketing for business owners, focusing on how to effectively show up online. Tori shares her insights on the importance of building an email list, nurturing leads through content, and the critical role of launching products. They discuss strategies for managing multiple projects and the significance of documenting the creative process to engage audiences. The conversation emphasizes the need fo... | 28m 43s | ||||||
| 2/3/26 | Navigating Conflict in a Chaotic World with Dara Tomasson | Send us Fan Mail In this engaging conversation, Andi and our guest Dara Tomasson explore the complexities of navigating conflict, overcoming self-sabotage, and finding joy in business. They discuss the importance of emotional resilience, the impact of imposter syndrome, and the necessity of taking control of one's reactions in a chaotic world. Dara shares her insights on personal growth, the creative process, and the significance of community support in achieving success. The discussion empha... | 38m 14s | ||||||
| 1/27/26 | Get Found Online: Keywords and easy ways to use them! | Send us Fan Mail In this episode of Quilting on the Side, Andi and Tori McElwain delve into the evolving landscape of SEO (Search Engine Optimization) and its implications for quilting businesses. Tori shares her insights gained from extensive research, particularly focusing on the integration of AI search bots into SEO strategies. The conversation highlights the importance of using relevant keywords naturally in content, avoiding outdated practices like keyword stuffing, and ensuring that bu... | 38m 50s | ||||||
| 1/20/26 | Podcaster Meet-up with Brandy Maslowski, The Quilter on Fire | Send us Fan Mail In this engaging conversation, Brandy Maslowski, Tori McElwain, and Andi Stanfield explore their quilting journeys, the evolution of their businesses, and the impact of podcasting in the quilting community. They share personal stories about their first quilts, discuss the significance of color trends in quilting, and delve into the role of AI in their businesses. The episode also highlights their current projects, future plans, and the importance of community and creativity i... | 1h 13m 36s | ||||||
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Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
Andi Stanfield and Tori McElwain are independent podcast creators known for their expertise in quilting and entrepreneurship. Stanfield runs True Blue Quilts, while McElwain is the face behind HeyTori. Together, they provide valuable insights into the quilting business landscape, drawing from their experiences to help others succeed. "Quilting on the Side" stands out by blending practical business advice with personal stories, focusing on the unique challenges faced by quilters who juggle full-time jobs and creative passions. The podcast covers topics such as digital marketing, course creation, and time management, all tailored to those interested in quilt pattern design, longarm quilting, and selling handmade products. The show attracts a diverse audience of quilters and aspiring entrepreneurs who seek guidance and inspiration. By offering actionable tips and fostering a sense of community, listeners gain not only practical knowledge but also motivation to pursue their quilting dreams while managing their busy lives.
By the numbers
- Total followers: 329
- Total plays: 8.2K
- Total reviews: 19
Platforms
TuneIn
- Followers: 5
Castbox
- Followers: 46
- Plays: 950
YouTube
- Subscribers: 251
- Views: 7.2K
- Videos: 116
Podcast App
- Followers: 20
- Reviews: 19
Podcast Republic
- Followers: 7
Audience
adults, family, professionals
Key insights
What the show covers
- quilting business insights
- practical tips for quilters
- mindset shifts for success
- teaching and selling quilts
Audience interests
- quilting business growth
- work-life balance
- creative energy management
- digital marketing strategies
Platform reach
- no platforms detected yet
- unknown follower count
- limited distribution information
- potential for growth
Publishing consistency
- 104 episodes produced
- active for 2 years
- weekly episode release
- reliable content schedule
Estimated Audience
Who listens to Quilting on the Side, estimated by CastFox AI.
Estimated Audience
Who listens to Quilting on the Side, estimated by CastFox AI.
Listeners are primarily female hobbyists interested in quilting and entrepreneurship. They seek practical advice for balancing creative pursuits with everyday responsibilities.
- quilting
- entrepreneurship
- digital marketing
- work-life balance
- creative hobbies
Full demographic breakdown (age, gender, income, countries) is available in the Audience tab. Estimated from chart performance, episode topics, and platform reach. Not measured listener data.
Chart history for Quilting on the Side
Peaked at #80 in New Zealand, currently #80 in New Zealand.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| New Zealand | — | #80 | #80 | — |
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.