
Calling Your Sphere and Asking for Business and Referrals
From Real Estate Practice Podcast by Darren Tunstall
August 21, 2025 · 28 min · Episode 119
About this episode
This episode discusses the importance of calling your sphere of influence for business and referrals in real estate.
One of the simplest yet most powerful lead generation strategies in real estate is also the one most often overlooked: calling the people you already know. In this session, we focused on reconnecting with your sphere of influence such as friends, family, past colleagues, and community contacts to strengthen relationships and open the door to referrals. We introduced the “Ford Sandwich” method using F.O.R.D. (Family, Occupation, Recreation, Dreams) to begin and end conversations on a personal ...
People in this episode
Host: Darren Tunstall
Topics covered
- lead generation
- real estate
- referrals
- networking
- relationship building
Keywords
- lead generation
- referrals
- networking
- real estate
- F.O.R.D.
Mentioned in this episode
Organizations: Ford Sandwich, F.O.R.D.
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