The Mindset of a Creative Entrepreneur with Callum Gracie
From Reframe Your Mindset for Success by Paul Corke
September 18, 2025 · 30 min · Season 2 · Episode 17
About this episode
Callum Gracie discusses the mindset of a creative entrepreneur, focusing on resilience, ADHD, and building a values-led agency after COVID.
Creative entrepreneur Callum Gracie (Founder, Otto Media ) on resilience, ADHD-fuelled creativity and scaling a values-led agency—after losing everything in COVID and reinventing through SEO (with a side of DJ decks ). In this episode, Paul Corke sits down with Callum Gracie , founder of the fast-growing digital marketing agency Otto Media . Callum’s path runs from music teacher & trumpet player to managing hundreds of creatives , to losing everything during COVID —and rebuilding from the ground up via SEO , content and a renewed creative practice (yes, including DJing ). We dig into the mindset of a creative entrepreneur : how ADHD can power originality (and how to channel it with systems), why he thanks the inner “ runner ” that always wants to go faster, and why integrity and honesty matter more than money when you’re building something that lasts. You’ll hear: Reinvention after crisis: turning a wipeout into a clearer model, cleaner offers and stronger focus ADHD as an edge (and a risk): sprint–recovery rhythms, constraint-based planning, externalised checklists Scaling a creative business: simple services → reliable delivery → repeatable results (and when to say no) SEO…
People in this episode
Host: Paul Corke
Guest: Callum Gracie
Topics covered
- creative entrepreneurship
- resilience
- ADHD
- digital marketing
- SEO
- values-led business
- leadership
Keywords
- creative entrepreneur
- resilience
- ADHD
- digital marketing
- SEO
- values-led agency
- leadership
Mentioned in this episode
Organizations: Otto Media
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