
EP 88: Building a Better Way to Fundraise with Derric Bakker
From Responsive Lab Podcast by Virtuous Software
June 4, 2026 · 37 min · Episode 88
About this episode
Carly and Scott discuss modern fundraising strategies with Derric Bakker, focusing on relationship-centered approaches and the evolving expectations of donors.
In this episode of The Responsive Lab, Carly and Scott sit down with Derric Bakker, CEO of DickersonBakker. With more than three decades of experience as a practitioner, consultant, and business leader, he helps organizations move beyond legacy fundraising models toward relationship-centered approaches. You'll hear about: * Why fundraising feels harder now and how this represents a fundamental shift, not just a cyclical downturn * What "treat every donor like a major donor" actually means in practice * How younger donors are increasingly behaving like major donors in their selectivity and relationship expectations * Why 94% of nonprofit leaders agree change is needed, but 70% say it's not happening * Where AI fits into relationship-based fundraising without replacing human connection * Using data and technology to personalize donor experiences at scale * Simple changes you can make this week to start expressing genuine gratitude and listening to donors Links from the episode: * Connect with Derric on LinkedIn: https://www.linkedin.com/in/derricbakker/ * Visit Better Way Champions: https://betterwaychampions.org/ * Get "A Better Way to Fundraise - Treat Every Donor Like a Major…
People in this episode
Hosts: Carly, Scott
Guest: Derric Bakker
Topics covered
- fundraising
- nonprofit
- relationship-centered approaches
- donor experience
- AI in fundraising
- data and technology
Keywords
- fundraising
- nonprofit
- donor relationships
- AI
- data technology
- gratitude
- younger donors
Mentioned in this episode
Organizations: DickersonBakker, Better Way Champions, Virtuous Software, LinkedIn, dickersonbakker.com, virtuous.org
Products: A Better Way to Fundraise - Treat Every Donor Like a Major Donor
More episodes of Responsive Lab Podcast
- EP 87: Building Product-Centered Donor Experiences with Ben Webb · June 11, 2026 · 41 min
- EP 86: How To Adopt AI Without Destroying Your Culture with Tim Lockie · May 28, 2026 · 45 min
- EP 85: Using Data Quality to Unlock AI's Potential in Fundraising with Erin Stender · May 14, 2026 · 38 min
- EP 84: Building Sustained Giving Through Human Connection and Technology with Chris Larson · May 7, 2026 · 29 min
- EP 83: Turning Program Metrics Into Fundraising Fuel with Chris Palombo · May 5, 2026 · 36 min
- EP 82: Building Diversified Donor Portfolios with Audrey Cooper · April 27, 2026 · 26 min
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