Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 3 chart positions in 3 markets.
By chart position
- 🇩🇪DE · Marketing#1875K to 30K
- 🇨🇿CZ · Marketing#563K to 10K
- 🇹🇷TR · Marketing#883K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
5.5K to 25K🎙 ~2x weekly·41 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
11K to 50K🇩🇪60%🇨🇿20%🇹🇷20% - Active Followers
Loyal subscribers who consistently listen
4.4K to 20K
Market Insights
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 11 epsHosts
Recent guests
Recent episodes
EP46 – Publicis' $2.2 billion bet on LiveRamp... but will advertisers buy it?
Jun 17, 2026
Unknown duration
EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda
May 26, 2026
20m 01s
EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens
May 5, 2026
17m 44s
EP43 – Omnichannel success with Tesco Media's ex-strategist Florian Clemens
Apr 28, 2026
20m 51s
EP42 – The Trade Desk Vs HoldCos beef; Airline Media; and how to get hired
Apr 21, 2026
22m 52s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/17/26 | EP46 – Publicis' $2.2 billion bet on LiveRamp... but will advertisers buy it? | In this special edition of Retail Media Therapy, Viv and Colin unpack the biggest retail media deal of the year: Publicis Groupe's $2.2 billion acquisition of LiveRamp.Why would one of the world's largest agency groups buy one of the industry's most important data collaboration platforms? We explore what the deal means for retailers, brands, agencies and retail media networks, and whether this is really an AI play... or something much more fundamental.The conversation dives into LiveRamp's role as a neutral identity and clean-room provider, the strategic fit with Publicis assets such as Epsilon, Sapient and Marcel, and why identity resolution, data collaboration and measurement have become the industry's most valuable battlegrounds. Viv and Colin debate whether access to customer IDs is becoming more important than access to media inventory, and examine the growing importance of customer graphs in an AI-driven marketing landscape.They also discuss the challenges facing retail media networks and the potential risks to LiveRamp's neutrality now that it sits inside a major holding company. A must-listen for anyone trying to understand the future of retail media, identity and data-driven marketing.Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 5/26/26 |  EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda✨ | retail medialoyalty programs+3 | Kina Demirel | MimedaMigros | TurkeyIstanbul | retail mediaMimeda+5 | — | 20m 01s | |
| 5/5/26 |  EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens✨ | Omnichannel successRetail media strategy+4 | Florian Clemens | Tesco MediaAmazon Advertising | — | retail mediaad policy+5 | Grace & Co | 17m 44s | |
| 4/28/26 |  EP43 – Omnichannel success with Tesco Media's ex-strategist Florian Clemens✨ | Omnichannel retail mediaRetail strategy+3 | Florian Clemens | Tesco MediaAmazon Advertising+1 | — | omnichannelretail media+5 | — | 20m 51s | |
| 4/21/26 | EP42 – The Trade Desk Vs HoldCos beef; Airline Media; and how to get hired✨ | Trade Desk vs Holding CompaniesRetail Media Hiring Boom+5 | — | The Trade DeskOmnicom+10 | — | Retail MediaThe Trade Desk+7 | — | 22m 52s | |
| 4/7/26 |  EP41 – Mark Williamson of Costco on the power of saying 'No'✨ | Retail MediaMembership Models+4 | Mark Williamson | CostcoSymbiosis+1 | — | CostcoRetail Media+6 | — | 28m 05s | |
| 3/24/26 |  EP40 – Has OpenAI killed agentic commerce?✨ | OpenAI withdrawalagentic shopping+5 | VivColin+1 | OpenAIGrace & Co+3 | — | OpenAIagentic commerce+5 | — | 12m 38s | |
| 3/10/26 | EP39 – AI ad U-turns; Argos and marketplaces; Wickes and home improvement✨ | AI advertisingretail media innovation+3 | — | CriteoChatGPT+5 | — | AI searchretail media+7 | — | 22m 34s | |
| 3/3/26 | EP38 – Does size matter? Has Bayer got it wrong? Should you in-house?✨ | measurement in retail mediasize of retail media networks+3 | — | BayerUK Co-Op | — | retail mediameasurement+5 | — | 20m 25s | |
| 2/17/26 | EP37 – Adam Smith, Iceland Retail Media – the hard work to make screens awesome✨ | in-store mediaretail strategy+3 | Adam Smith | Iceland Retail MediaIceland+2 | — | retail mediain-store screens+3 | — | 24m 38s | |
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| 2/10/26 | EP36 – Savvy Diageo, Greedy ChatGPT, bad AI traffic✨ | ChatGPT advertisingDiageo retail media strategy+3 | — | DiageoChatGPT+2 | — | ChatGPTDiageo+5 | — | 19m 34s | |
| 1/27/26 | EP35 – Show Me The Money: CPGs & JBPs.✨ | Retail MediaJoint Business Plans+3 | Viv CraskeColin Lewis | FMCGCPG+1 | — | retail mediaJBPs+5 | — | 18m 14s | |
| 1/20/26 | EP34 – Celebrity Deathmatch at NRF | It’s the return of the Retail Media Therapy podcast Celebrity Deathmatch Live edition – this time, live from NRF in New York.The Retail Media Therapy podcast Celebrity Deathmatch is brought to you by Grace & Co - the marketing and commerce consultancy, alongside event sponsors QSIC and Zitcha.It's a rowdy Oxford style debate with 3 rounds, where one of our fighters will be for the motion and one will be against the motion – they have to make their point and trash their opposing fighter.Our fighters are: Colin ‘The Crusher’ LewisOf Retail Media Therapy Podcast and consultant at Grace & CoClaire ‘Whiplash’ Wyatt from The Trade DeskKiri ‘The Killer’ Masters Host of the Retail Media Breakfast ClubSarah ‘The Mauler’ Marzano from EMarketerYour judges are:Steve Biddle from ZitchaMark Walkin from QSICAnd your host is:Viv Craske host of the Retail Media Therapy Podcast and consultant at Grace & CoAre you ready to do battle?Round 1 - Colin vs ClaireUSA Vs the rest of the world. The USA sucks at Retail MediaRound 2 - Sarah vs KiriAgentic commerce: friend or foe to retail media?The Grand Final - TBC vs TBCApocalypse Now: is retail media doomed?Join the rowdiest, most debauched and most brutally honest event at NRF, and see who wins the debates and survives the insults.Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 1/13/26 | EP33 – How To Run A Retail Media Sales Team | Welcome to EP33 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode of Retail Media Therapy, the focus is on the intricacies of building a successful retail media sales team and effective strategies for maximizing revenue. The discussion reveals:• The importance of mastering the basics• Creating compelling sales presentations,• The benefits of selling media packages to manage margins and simplify decision-making for clients. The conversation also covers the critical role of sales team management, including motivation, tiering clients, and the crucial distinction between hunters and farmers in sales roles. Stay tuned for the next episode, which will shift the focus to the buy side and the navigation of JBPs by CPGs and suppliers.Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 12/31/25 | EP32 – Crystal Ball Predictions for 2026 | Welcome to EP32 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this special Crystal Ball Predictions for 2026 episode, Grace & Co team Michael Islip and Lucy Bugler join us to discuss:Reflecting on 2025: Realities and Surprises• Amazon DSP's integration of the connected TV world • Criteo ads in Google 360. • Slower-than-expected influx of brand budgets• Consolidation in retail mediaPredictions for 2026Colin Lewis aka "Madam Zelda" turns the crystal ball towards the future. • The myth of a singular, comprehensive AI solution. • AI's integration into agencies involves strategic application rather than mass replacement. • Creativity in retail media campaigns.• Will Google become a major player in retail media, via AI search?Wild and Crazy Predictions• Could Tesco purchase ITV?• The unlikely but exciting prospect of an Amazon and Walmart merger• Will retai media hasten the Dead Internet Theory and agents click on retail media ads for rewards?Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 12/16/25 | EP31 – Xmas Special: Who's on Santa's naughty list? | Welcome to EP31 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this special holiday episode, we ask the BIG questions:• Who’s on Santa’s naughty list in Retail Media?• What do you get the retail media network that has everything (hello Amazon and Walmart)• Are Colin and Viv being fired?Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 12/2/25 | EP30 – Is Walmart really a retailer? How to use in store screens properly | Welcome to EP30 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode:• Is Walmart really a retailer anymore and should your board stop thinking like a retailer?• We deep dive into the huge value of in store screens and how each screen location needs to be considered differently to give suppliers the best opportunities.• The latest from the Ascendant network event in LondonGrace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 11/18/25 | EP29 – The Incrementality Myth and Winning With Media Agencies | Welcome to EP29 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode:• The Incrementality Myth • Winning With Media AgenciesThe podcast unpacks why the retail media industry has become overly fixated on incrementality, arguing that while measurement matters, it shouldn’t overshadow broader brand objectives or practical decision-making. We then dives into how retail media networks can effectively work with agencies to unlock brand budgets, emphasizing the need for a clear USP, clean audience data, and a long-term engagement strategy.Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 11/4/25 | EP28 – Atlas the Google Ads killer? What's a Retail Media Upfront? | Welcome to EP28 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode:• Atlas Vs Google – Is the browser from ChatGPT a Google Ads killer?• Amazon no longer want to own shopping, they want to own advertising. That's the claim Viv makes as Colin explains what AWS RTB Fabric is• Media Upfronts are appearing more and more in the retail media world - what are they and why does every Hot Shot Retail Media Network need one?Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 10/22/25 | EP27 – Is Open AI friend or foe? Are you doing Sponsored Search right? | Welcome to EP27 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.This episode: OpenAI announces Instant Checkout partners – is it friend or foe to retail media networks?The Trade Desk’s online gamble – partnering with Koddi and GoPuff to make Sponsored Products available on its platform. On The Couch: Are you doing Sponsored Search right? JamesTaylor, CEO, Particular Audience – an AI-native retail media and personalisation company – joins us to discuss the nerdy world of relevance gradients and getting the balance between organic products and sponsored ads right for shoppers.Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 10/2/25 | EP26 – Amazon, Google, Criteo, and a £5k bet | Welcome to EP26 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.It's the episode where Colin calls Viv sexy and Viv makes a £5,000 bet over Criteo and Google.There's also talk of advertisers using Amazon DSP will have direct access to Netflix’s premium ad inventory, as well as Disney, HBO, Hulu etc and why Amazon DSP is the No.1 place to buy TV now.There's an interesting UK story of Snappy Shopper - first UK quick commerce platform fully integrated with Google Shopping, giving local convenience stores the same digital shelf space as the biggest online players.And we talk about Google and Criteo, who have announced a new partnership allowing advertisers to buy Criteo powered sponsored products directly in Google's SA360 platform... and is this really a prelude to Google making an acquisition offer for Criteo.Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 9/2/25 | EP25 - An AI Special - Visions, Shamans, Sumerians and baked rhubarb | Retail Media Therapy is brought to you by Grace & Co, the marketing and commerce consultancy.This episode s an AI Special.Our 2 big AI topics are;1) WPP’s view of creative agencies in an AI world: what it means for retail mediaJoin Colin, Viv and our guest, Matthew Kershaw, a former Ad Agency man turned AI consultant to discuss WPP’s new white paper and the ad agency's a vision of what an AI-powered agency will look like. We discuss:● Data ● Creativity at scale ● New models of value and why people still matter2) AI search & LLMs In our 101 introductory session on all things agentic, LLM and AI search, we look at how retail media networks and advertisers need to be thinking about getting found in AI search engines and chatbots.• How your brand can be found by AI Search and LLM shopping chatbots as regular search is changing (Hello ChatGPT, Gemini, Claude etc)• How to make sure you are SEO’d well on Bing. (Popular LLMs ChatGPT and Microsoft Co-Pilot pull info from Bing) and why this matters in your organic and paid SEO strategy.So strap in for this epic AI podcast special....Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/5/25 | EP24 - Happy Birthday to us - 1-year anniversary special | Welcome to EP24 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.Happy birthday to us! The Retail Media Therapy podcast is 1 year old.So Colin and I take a moment to reflect on the huge changes that have happened in retail media since July 2024.This episode, we talk about:Huge grows of RMNs - RM has gone from a quirky side note to the main event. Less retailers look only to Amazon and Walmart - more are looking to adtech, capability and innovation, and not just at the big bucks.Next phase of growth: Less walled gardens and more a realisation that growth comes from partners and the long tail of advertisers.Screens are everywhere and make the High Street/Main Street come aliveCreativity as a THING in retail media and a huge opportunity (and frustration for some) And finally, we look ahead into 2026 and ask, what does the retail media crystal ball see…Perplexity, OpenAI etc - at least one AI search platform will launch an ad networkCollaboration and consolidation - think about your partnership strategy with agencies, CTV, content platforms, etcReally understanding 1st Insights - the value of retailer data -> Data and tech strategyGrace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/23/25 | EP23 – Who gives an F about X?, WPP’s new CEO, Ocado comes clean | Welcome to EP23 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.This episode, we talk about:Cindy Rose, the ex-Microsoft COO and now WPP's new CEO, and we ask are the global advertising agencies about tech not creativity?Linda Yaccarino has stepped down as CEO of X. And it got us thinking, where is Twitter/X in the retail media conversation?Ocado comes clean about it's latest clean room innovation. We chat to Jack Johnson, Head of Retail Media & Data, Ocado Retail and Joe Root, Co-founder of Permutive. We probe their new partnership and ask: 'What's Ocado Retail doing, partnering with publishes such as News UK, The Independent and Immediate Media?'Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/8/25 | EP22 – DoorDash gets cooking, AI utopia and Hot partnerships, | Welcome to EP22 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.This episode: Hot partnerships:Channel 4, ITV and Sky with Comcast AdvertisingAmazon Ads and Disney AdvertisingAmazon's DSP and Disney+Instacart & PinterestPayPal & OMGCVS & Reddit:DoorDash gets cooking and spends $175M on Symbiosis' adtechAI utopia - what the rise of AI platforms means for Retail Media Networks - we take a look at what Nectar 360 (Sainsbury’s), WPP and Dunnhumby are up to as well as argue about Meta, Google and Amazon - are they still on the cutting edge of adtech anymore/Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
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Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.