Newsworks - Heather Dansie

Newsworks - Heather Dansie

From Rocket Fuel: Youth Marketing by Rocket

March 18, 2025 · 49 min · Season 7 · Episode 3

About this episode

Heather Dansie discusses Newsworks' latest research on how young people engage with the news.

(read in a historically inaccurate news seller of the victorian era) Hear all about it! Hear all about it! The Rocket Fuel podcast has Newsworks on show to talk about their latest research! Yes that is right! We are back with the latest episode of Rocket Fuel. This month we have Heather Dansie join us for a chinwag about Newsworks and their latest research all about how young people engage with the news. It is super interesting and fascinating what they have found about the news habits of Gen Z. Do they engage with it? Do they go to traditional sources such as news sites or newspapers or are they seeking out alternative places? Do these alternative places serve the right news in the right way and responsibly? All of these questions and more are answered in this episode. With the way the world looks currently, news is very very important. Let us know your thoughts and if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk ——————— Follow James @JamesErskine (…

People in this episode

Host: James Erskine

Guest: Heather Dansie

Topics covered

  • youth engagement
  • news consumption
  • Gen Z
  • research

Keywords

  • news habits
  • traditional sources
  • alternative news

Mentioned in this episode

Books & works: the International CMA, Rocket Fuel

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