Toy Fair 2026 pt 1

Toy Fair 2026 pt 1

From Rocket Fuel: Youth Marketing by Rocket

January 29, 2026 · 38 min · Season 8 · Episode 1

About this episode

The episode covers insights from the London Toy Fair, featuring discussions on youth marketing trends and influencer strategies from various toy brands.

We are so back! That is right rocket fuel the podcast about youth, parent marketing and culture has slid back into your podcatcher feeds with what is turning into a bit of a yearly tradition for us here at Rocket HQ. Yes we are back on the ground at The London Toy Fair and this year we spoke to so many interesting people we have actually had to split it in to 2 part! But who did we talk too, I hear you cry! Well cry no more as we kick off this 1st episode with 3rd time on the pod but this time with a new name, friends Precisify who give us a fantastic overview of current trends being echoed throughout the halls and where the world of youth marketing is going with laws internationally hitting the internet and more. Then our reporters on the ground Sam and Jake talk to Halilit & Jura Toys who are both child development toy brands stepping in to the world of influencer marketing and what that means for their brands who are talking to an audience of saturated advice. We wrap up this part with Jake and Sophie talking to MV Sports & Lip Smacker who are 2 brands that are traversing the world of IP and how they leverage those to sell products. Next episode we are still at The Toy…

People in this episode

Host: James Erskine

Guests: Mv Sports, Jura Toys, Precisify, Halilit, Lip Smacker

Topics covered

  • youth marketing
  • toy industry
  • influencer marketing
  • child development toys

Keywords

  • Toy Fair
  • 2026
  • marketing trends
  • influencer strategies

Mentioned in this episode

Products: Halilit, Jura Toys, MV Sports, Lip Smacker

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