Stand Up To Cancer - Andy Steig

Stand Up To Cancer - Andy Steig

From Rocket Fuel: Youth Marketing by Rocket

August 1, 2025 · 52 min · Season 7 · Episode 8

About this episode

Andy Steig discusses the role of influencers in charity campaigns and shares insights on the UpToUs campaign.

Stand Up To Cancer is one of those charities you have probably heard of. If you are in the UK you would have seen their massive campaigns they do every year with Channel 4's programming schedule. And in the US you would have seen their massive campaigns integrating sports and celebrities from MLB all the way to Dolly Parton. But did you know that their is a world of philanthropic content creators who, through out the year, raise a absolutely massive amount of money for the cause. So we spoke with Andy who is the influencers & Gaming Community Director at Stand Up To Cancer. He also use to be a reality TV producer with credits such as Gordon Ramsay's Kitchen Nightmares. He gives us the lowdown on celebs vs creators. He lets us into the world of creators for good. He chats to us about the UpToUs campaign the yearly influencer charity drive every August and also a bit about his love for retro video games! Oh, and of course we ask Andy, for his, rocket fuel! And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with…

People in this episode

Host: James Erskine

Guest: Andy Steig

Topics covered

  • charity
  • influencers
  • gaming
  • philanthropy
  • celebrity campaigns

Keywords

  • Stand Up To Cancer
  • UpToUs campaign
  • retro video games
  • celebrity influence

Mentioned in this episode

Books & works: the International CMA

Places: UK, US

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