5 years of 100%+ growth with zero funding | Adnan Malik @ SoftwareFinder

About this episode

Adnan Malik discusses the growth of Software Finder and the challenges faced by B2B software buyers and vendors.

Adnan Malik bootstrapped Software Finder from two people in 2019 to 340 employees with 100%+ growth every year — without ever taking outside funding. The engine: a human matchmaking layer between confused software buyers and overwhelmed vendors. We get into why 70-80% of B2B software buyers end up unhappy, how a 120-person content team drove 300% organic growth while competitors collapsed, and the mid-market sales mistake costing SaaS founders their margin. For SaaS founders, operators, and marketers who want to understand how marketplaces actually scale. In this episode: → Why most B2B software buyers end up dissatisfied → The chicken-and-egg problem and the first-mover edge of starting in health IT → How content scaled to 300% organic growth while competitors dropped → Why 90% sales / 10% marketing is the costly default for mid-size SaaS → AEO in practice — and why Adnan calls it "glorified SEO" → The personal cost of scaling from 100 to 340 employees ----------- Episode's Chapters ----------- 0:05 — Introduction & Guest Welcome 0:49 — What Software Finder Does & How It Started 2:01 — The Business Model: Free for Buyers, Paid by Vendors 5:58 — Solving the Chicken &amp…

People in this episode

Host: Anna Nadeina

Guest: Adnan Malik

Topics covered

• B2B software
• marketplaces
• organic growth
• sales and marketing
• scaling businesses

Keywords

• 100% growth
• bootstrapped
• content marketing
• buyer dissatisfaction
• sales mistakes

Mentioned in this episode

Organizations: Software Finder

Places: health IT

More episodes of saas.unbound

• Why your biggest pricing mistake is copying competitors and going cheaper | Mark Walker @ Nue · June 8, 2026 · 49 min
• Why vibe coding is a slot machine (and what to do instead) | Eric Ries @ Lean Startup Co. · May 25, 2026 · 58 min
• How we doubled prices twice without losing customers | J.Y. Delmotte @BuddiesHR · May 11, 2026 · 1h 0m
• A serial bootstrapped SaaS founder's framework | Aaron Gibson @ Hurree · April 27, 2026 · 45 min
• The wrong way to bring AI into your company | Leo Goldfarb @ Albato · April 20, 2026 · 59 min
• From open source side project to bootstrapped solo business | David Boyne @EventCatalog · April 13, 2026 · 46 min