The wrong way to bring AI into your company | Leo Goldfarb @ Albato

About this episode

Anna Nadeina interviews Leo Goldfarb about the challenges and strategies of integrating AI into products in a competitive landscape.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ , a serial acquirer of B2B SaaS companies. In episode #16 of season 6, Anna Nadeina talks with Leo Goldfarb, co-founder of Albato — a 100% bootstrapped automation and integration platform with 200,000 users and 80 people — after years at Microsoft, IBM, HP, and Booking.com . This episode gets into what it actually takes to build an AI-first product when you're competing with Zapier and nobody on your team has formal AI experience. In this episode: → Why Albato deliberately pivoted away from competing with Zapier head-on — and what they built instead → The AI copilot that kept crashing, and the API redesign they had to do before it could work → How to spot an AI skeptic on your team before they slow everything down → Why 95% of enterprise AI investments fail — and the metric mistake behind it → The case for decentralizing AI across every team, not siloing it in an innovation lab → What "pump your tires before tuning your car" means for founders bringing AI into legacy products This one's for founders and operators navigating the gap…

People in this episode

Host: Anna Nadeina

Guest: Leo Goldfarb

Topics covered

• AI integration
• B2B SaaS
• startup challenges
• enterprise AI
• product development
• automation

Keywords

• AI-first product
• bootstrapped startup
• enterprise AI investments
• AI skepticism
• product pivot
• automation platform

Sponsors

saas.group

Mentioned in this episode

Organizations: Albato, Microsoft, IBM, HP, Booking.com, Zapier

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