Free Money for Your Business: The Truth About Grants and Equity
From Sales For The Nigerian Business Person: The Sales and Marketing Blueprint by Tavershima Ayede
April 20, 2026 · 55 min
About this episode
The episode discusses the availability and benefits of grants and other funding options for Nigerian business owners.
I just received a message this morning from one of my former mentees, Tej, and it reminded me why I do this. Tej is an everyday Nigerian business person just like me—no big connections, no special clubs—yet she just qualified for the Jerry Eze Foundation business grant. I’m writing this because many of you hear about grants, incubators, and accelerators and think, "Na dem dem! It’s for other people." I’m here to tell you it is for you. People are using these tools every single day to move their businesses forward, and you should be one of them. Here is the truth about what’s available: Grants: This is money "dashed" to you. Unlike a loan, you don’t pay it back with interest, and unlike equity, you don’t have to give up a share of your business or deal with a partner "chooking mouth" in your decisions. However, it comes with reporting and eligibility criteria. Incubators & Accelerators: If you are at the "embryo" or ideation stage, an incubator (like the Fate Foundation programs) helps you validate your idea. If you already have some traction (customers or users), an accelerator helps you scale from 5 customers to 50 etc. Networking…
Topics covered
- grants
- equity
- business funding
- incubators
- accelerators
- networking
Keywords
- Jerry Eze Foundation
- business grant
- Nigerian business
- mentorship
Mentioned in this episode
Products: ChatGPT, Gemini, Fate Foundation programs
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