The Real Way People Find You on Google

The Real Way People Find You on Google

From Sales For The Nigerian Business Person: The Sales and Marketing Blueprint by Tavershima Ayede

April 20, 2026 · 42 min

About this episode

This episode discusses the importance of focusing SEO strategies on customer search behavior rather than business names.

Stop obsessing over your business name and start focusing on how your customers actually think. Today, I want to talk about Search Engine Optimization (SEO) because it remains a major concern for Nigerian business owners. If the term SEO confuses you, just think of it as the answer to one simple question: How do people find me online? In Nigeria, many people make the mistake of focusing their SEO strategy on their proprietary company names or technical jargon. I was talking to my guy who runs iksf.ng (Ikenga Software Factory), and we discussed how he shouldn't just try to rank for "software factory" in online SEO. Why? Because unless you are already a massive brand, people aren't searching for you—they are searching for solutions to their specific problems. Instead of your name, you should be ranking for the questions your customers are actually typing into Google. To illustrate how absurd it gets when you focus on the wrong keywords, I shared a hilarious (and definitely for adults only) example about a male performance enhancement company. If your company is named something wild like "Kulio the Bastard Slayer", don't waste your time trying to rank for that…

People in this episode

Host: TAV

Topics covered

  • Search Engine Optimization
  • SEO
  • online visibility
  • customer search behavior

Keywords

  • Google
  • keywords
  • Nigerian business
  • online search

Mentioned in this episode

Places: Nigeria

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